| Conceptualizing the brand in social media community: The five sources model R Davis, I Piven, M Breazeale Journal of Retailing and consumer services 21 (4), 468-481, 2014 | 203 | 2014 |
| M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community RA Davis, I Piven Journal of Retailing and Consumer Services 21 (4), 468-481, 0 | 6 | |
| Understanding Small Businesses’ Social Media Marketing Training Needs in New Zealand LC Falasca, I Piven International Journal of Advance Science and Technology 29 (10), 9, 2020 | 3 | 2020 |
| Global Perspectives on Social Media in Tertiary Learning and Teaching: Emerging Research and Opportunities: Emerging Research and Opportunities I Piven, R Gandell, M Lee, AM Simpson IGI Global, 2018 | 3 | 2018 |
| Desperately seeking customer engagement: The five-sources model of brand value on social media IP Piven, M Breazeale Analyzing the strategic role of social networking in firm growth and …, 2017 | 3 | 2017 |
| Conceptualising the brand relationship in social media consumption I Piven, R Davis, M Lim ANZMAC’12, 2012 | 3 | 2012 |
| Digital Content Marketing I Piven The SAGE Handbook of Digital Marketing, SAGE Publications Ltd., London, 310-329, 2022 | 2 | 2022 |
| Conceptualising brand consumption in social media community R Davis, I Piven, M Breazeale ECSM 2014 University of Brighton Brighton, UK 10-11 July 2014, 128, 2014 | 2 | 2014 |
| Social media branding: Manifesto for the branding revolution R Davis, I Piven Robert Davis and Inna Piven, 2013 | 2 | 2013 |
| Using social media in creating and implementing educational practices R Gandell, IP Piven Research Anthology on Applying Social Networking Strategies to Classrooms …, 2023 | 1 | 2023 |
| International students’ perceptions of intensive learning in business course delivery: case study of Otago Polytechnic Auckland International Campus I Piven, HWL Ho, G Horvath | 1 | 2015 |
| Facebook in the International Classroom IP Piven Global Perspectives on Social Media in Tertiary Learning and Teaching …, 2018 | | 2018 |
| Social Media for Learning and Teaching I Piven, M Lee, R Gandell New Zealand Tertiary Learning and Teaching Conference, 2017 | | 2017 |
| Desperately Seeking Customer Engagement IP Piven, M Breazeale | | 2017 |
| Social media for learning and teaching R Gandell, M Lee, I Piven, A Simpson | | 2017 |
| Exploring international students’ learning experiences with Facebook-based applications in the intensive mode of event planning and entrepreneurship course I Piven, HWL Ho | | 2016 |
| Conceptual Model of Consumer Service Brand Consumption in a Social Media Community: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of … I Piven Unitec Institute of Technology, 2012 | | 2012 |
Michael BreazealeProfessor of Marketing, Mississippi State UniversityVerified email at business.msstate.edu