| Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance C Giebe, L Hammerström, D Zwerenz Financial Markets, Institutions and Risks 3 (4), 74-88, 2019 | 64 | 2019 |
| The Chief Digital Officer–savior for the digitalization in German banks? C Giebe Journal of Economic Development, Environment and People 8 (3), 6-15, 2019 | 38 | 2019 |
| Influence of Big Data & Analytics on Corporate Social Responsibility L Hammerström, C Giebe, D Zwerenz SocioeconomicChallenges 3 (3), 47-60, 2019 | 35* | 2019 |
| Generation Z and the war of talents in the German banking sector L Löffler, C Giebe International Journal of Business Management and Economic Review 4 (6), 1-18, 2021 | 12 | 2021 |
| Economic Effects of the Digital Transformation on the Banking Market Using the Example of Savings Banks and Cooperative Banks in Germany C Giebe, K Schulz International Journal of Economics and Finance 13 (6), 34-45, 2021 | 11 | 2021 |
| Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance. Financial Markets, Institutions and Risks, 3 (4), 74-88 C Giebe, L Hammerström, D Zwerenz | 9 | 2019 |
| Cost cutting measures at Cooperative Banks in Germany as a result of digitalization and their consequences C Giebe, K Schulz Journal of Economic Development, Environment and People 10 (2), 29, 2021 | 7 | 2021 |
| Big Data Analytics in the German Banking Sector Using the Example of Retail Banking K Hock, C Giebe Account and Financial Management Journal 7 (2), 2601-2616, 2022 | 6 | 2022 |
| Big Data Analytics and the Discovery of the Hidden Data Treasure from Savings Banks in Germany C Giebe Handbook of Research on Foundations and Applications of Intelligent Business …, 2022 | 5 | 2022 |
| Digitalization and its rapid impact on savings banks in Germany C Giebe, K Schulz Global Journal of Management and Business Research 21 (4), 1-11, 2021 | 5 | 2021 |
| Sparkassen-DataAnalytics: Den Datenschatz der Sparkassen-Finanzgruppe heben C Damaschke, C Giebe Digitalisierung - "the next challenge" für Sparkassen, 139-154, 2020 | 5 | 2020 |
| Future Role of Bank Advisors and Traditional Bank Branches in the Age of Digitalization—An Empirical Investigation C Giebe, L Löffler, M Menrad Open Journal of Business and Management 10 (3), 1569-1582, 2022 | 4 | 2022 |
| Taxonomy of an IIot Device Based upon Production Functions L Hammerström, D Zwerenz, C Giebe European Journal of Economics and Business Studies 5 (2), 6-22, 2019 | 4 | 2019 |
| Big Data Analytics as an elementary Customer Loyalty Instrument for German banks–an empirical approach from a banker’s perspective C Giebe, D Zwerenz, L Hammerström Financial Markets, Institutions and Risks 7 (1), 96-108, 2023 | 3 | 2023 |
| Quo vadis–Social Media. Eine Analyse der Nutzung von Social Media am Beispiel von Facebook bei den Sparkassen in Deutschland C Giebe, O Hartig Holistische Social-Media-Strategien: Innovative Unternehmenspraxis: Insights …, 2023 | 2 | 2023 |
| It’s A Pirate Tale – A Supplementary Approach To Coaching In Business And Management C Giebe International Journal of Applied Research in Business and Management 2 (1 …, 2021 | 2 | 2021 |
| Success Factors of Change Management for the Implementation of a New CRM Software in Sales Department of a Medical Technology Company L Kießig, C Giebe International Journal of Applied Research in Business and Management 4 (1 …, 2023 | 1 | 2023 |
| Human Resources Development for the Use of Big Data Analytics in the Customer Business of German Banks C Giebe, M Menrad Handbook of Research on Driving Socioeconomic Development With Big Data, 197-223, 2023 | 1 | 2023 |
| “Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany C Giebe, L Löffler, S Schneider Business Ethics and Leadership 4 (1), 92-105, 2020 | 1 | 2020 |
| Big Data Analytics als elementares Kundenbindungsinstrument für Banken: Eine empirische Forschungsarbeit C Giebe Springer-Verlag, 2024 | | 2024 |
Dirk Prof. Dr. ZwerenzIU Internationale HochschuleVerified email at iu.org
