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Co-authors
Randolph E. BucklinProfessor of Marketing, Emeritus, UCLA Anderson School, Los Angeles, CAVerified email at anderson.ucla.edu- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Oliver RutzAssistant Professor of Marketing, Foster School of Business, University of WashingtonVerified email at uw.edu
- Anastasiya Pocheptsova GhoshAssociate Professor of Marketing, University of ArizonaVerified email at email.arizona.edu
- Jared WatsonAssistant Professor of Marketing, NYU SternVerified email at stern.nyu.edu
- Yuchi ZhangSanta Clara UniveristyVerified email at scu.edu
- Yogesh JoshiUniversity of MarylandVerified email at umd.edu
- Andrea OrdaniniBocconiVerified email at unibocconi.it
- P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu
- William RandMcLauchlan Distinguished Professor, North Carolina State UniversityVerified email at ncsu.edu
- Jorge MejiaIndiana UniversityVerified email at iu.edu
- Savannah Wei ShiSanta Clara UniversityVerified email at scu.edu
- Ming-Hui HuangNational Taiwan UniversityVerified email at ntu.edu.tw
- Ralf van der LansHong Kong University of Science and TechnologyVerified email at ust.hk
- Xi ChenAssociate Professor of Marketing, RSM, Erasmus UniversityVerified email at rsm.nl
- David SchweidelGoizueta Business School, Emory UniversityVerified email at emory.edu
- Lee G CooperUCLAVerified email at anderson.ucla.edu
- Garrett SonnierAssociate Professor of Marketing, University of Texas, AustinVerified email at mccombs.utexas.edu
- Anandasivam GopalPresident's Chair of Business, Nanyang Business School, NTUVerified email at ntu.edu.sg
- Amit JoshiIMDVerified email at imd.org
