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Felipe M. Affonso
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Cited by
Year
Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
A Kim, FM Affonso, J Laran, KM Durante
Journal of Marketing 85 (4), 141-157, 2021
532021
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
FM Affonso, C Janiszewski
Journal of Marketing 87 (5), 736-754, 2023
332023
The Importance of Advertising Skepticism for Brand Extension Appeals
JMC Hernandez, SA Wright, FM Affonso
Psychology & Marketing 36 (7), 687-699, 2019
272019
Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
FM Affonso, C Janiszewski, JR Bettman
Journal of Consumer Psychology 31 (2), 217-239, 2021
72021
Consumer Responses to Infectious Disease Cues: An Integrative Framework and Research Agenda
F M Affonso
European Journal of Marketing, 2025
2025
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Articles 1–5