Innovations in Service: Probing the Evidence in Sustainable Tourism I Akbar, IA Zaim The Asian Journal of Technology Management 12 (2), 132-148, 2019 | 8 | 2019 |
Sundanese Culture Representation in Tourism Marketing: A Visual Content and Semiotic Analysis of Website Pictorial Element IA Zaim, MIP Koesoemadinata, SA Sari The Asian Journal of Technology Management 15 (No. 3 (2022)), 224-234, 2023 | 3 | 2023 |
Proposed Marketing Strategy to Increase Re-Visit Intention and Purchase Intention of Tourist in Yogyakarta: Case of CV. Jogja Jalan Jalan MNH Roffik, SA Wibowo, IA Zaim European Journal of Business and Management Research 9 (3), 33-48, 2024 | 2 | 2024 |
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology IA Zaim, D Stylidis, K Andriotis, A Thickett Journal of Vacation Marketing, 13567667241268369, 2024 | 2 | 2024 |
Proposed Marketing Strategy to Increase Sales for Indonesian Modestwear Retailer (Use Case: Toko Bani Adam) ANC Hasanah, IA Zaim, SA Wibowo Jurnal Ilmu Manajemen Advantage 7 (1), 16-29, 2023 | 1 | 2023 |
Young Indonesian Travellers’ Information Sources IA Zaim Tourism Marketing in East and Southeast Asia, 114, 2022 | 1* | 2022 |
Young British tourists' tourism-related information sources. IA Zaim Tourism marketing in Western Europe, 26-42, 2021 | 1 | 2021 |
Tourism Marketing in Western Europe N Boukas, D Stylidis CABI, 2021 | 1 | 2021 |
Projecting destinations via organic tourist videos: the role of appearance, production and content IA Zaim, D Stylidis, K Andriotis, A Thickett Tourism Recreation Research, 1-18, 2025 | | 2025 |
Value Proposition Testing for Mad For Makeup FA Rahmasari, IA Zaim European Journal of Business and Management Research 9 (6), 34-38, 2024 | | 2024 |
The Use of Instagram as a Social Media Platform for Branding of Resparking (Parking Operator by KAI Services) ML Fajriawan, IA Zaim Economics and Digital Business Review 5 (2), 673-682, 2024 | | 2024 |
Proposed green marketing strategy to collaborate with tourism awareness group (Pokdarwis): Case study at Sein Farm, Bandung A Metriyana, IA Zaim Journal of Multidisciplinary Academic and Practice Studies 2 (3), 475-489, 2024 | | 2024 |
Proposed Marketing Strategy for Shrüm by Mycl X Ōd Architecture Studio TA Fathurrahman, IA Zaim | | 2024 |
Business Strategic Realignment for a Sustainable Fashion Brand:(Study Case of House of Majik as an Upcycling Fashion Brand) B Ayularas, IA Zaim Journal of Business and Management Review 5 (2), 105-123, 2024 | | 2024 |
Business Plan Tani Berhasil: Rice Field Harvest Services Business Using Combine Harvester Machine AA Jibril, IA Zaim Journal of Business and Management 12 (1), 2023 | | 2023 |
DAMPAK SERVICESCAPE TERHADAP INTENSI KUNJUNG KEMBALI MELALUI KEPUASAN PELANGGAN RESTORAN SELARAS MDG Septiana, IA Zaim Jurnal Pijar 1 (04), 955-963, 2023 | | 2023 |
Proposed Integrated Marketing Strategy To Promote Brand Awareness Of Low-Waste Management A Laksmitha, IA Zaim, A Kurniawan | | 2023 |
Tourism Marketing in East and Southeast Asia D Stylidis, S Kim, J Kim CABI, 2022 | | 2022 |
Sustainable Tourism Through Community Participation H Hudrasyah, IA Zaim, I Fatima Proceedings of the 6th International Conference of Arte-Polis: Imagining …, 2017 | | 2017 |
The Influence of Inclusive Brand Image in Indonesian Cosmetic Products on Customer Loyalty RS Ong, IA Zaim, H Hudrasyah | | |