| Social media content strategy for sport clubs to drive fan engagement B Annamalai, M Yoshida, S Varshney, AA Pathak, P Venugopal Journal of Retailing and Consumer Services 62, 102648, 2021 | 162 | 2021 |
| A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices D Aggarwal, S Chandrasekaran, B Annamalai Journal of Behavioral and Experimental Finance 27, 100335, 2020 | 76 | 2020 |
| Evaluating marketer generated content popularity on brand fan pages–A multilevel modelling approach S Chandrasekaran, B Annamalai, SK De Telematics and Informatics 44, 101266, 2019 | 42 | 2019 |
| Analysis of motor vehicle accidents: Comparison between before and during the COVID-19 lockdown in Maharashtra, India A Arun Pathak, S Chandrasekaran, B Annamalai Transportation research record 2677 (4), 503-516, 2023 | 21 | 2023 |
| Social media and Tourism: a cross-platform study of Indian DMOs S Chandrasekaran, SH RV, B Annamalai Current Issues in Tourism 26 (16), 1-18, 2022 | 15 | 2022 |
| The determinants for sustainability in a low-technology SME textile cluster in an emerging economy P Venugopal, R Malhotra, B Annamalai International Journal of Business Innovation and Research 15 (3), 340-356, 2018 | 13 | 2018 |
| The power of words: driving online consumer engagement in Fintech RV ShabbirHusain, AA Pathak, S Chandrasekaran, B Annamalai International Journal of Bank Marketing 42 (2), 331-355, 2024 | 9 | 2024 |
| Global multi-sport events: content strategy for driving fan engagement on Twitter RV Shabbirhusain, B Annamalai, S Chandrasekaran Sport, Business and Management: An International Journal, 2023 | 6 | 2023 |
| Consumer behavior in Islamic banking: a systematic literature review and agenda for future research RV ShabbirHusain, B Annamalai, S Chandrasekaran Journal of Islamic Marketing, 2024 | 5 | 2024 |
| Driving citizen engagement through Twitter: The case of COVID‐19 vaccination drive in India B Annamalai, S Chandrasekaran, AA Pathak Journal of Public Affairs 23 (2), e2858, 2023 | 4 | 2023 |
| Examination of multiple perspectives of sustainability in business B Annamalai, P Ranjan, S Chandrasekaran, RRR Singareddy Interdisciplinary Environmental Review 20 (1), 32-46, 2019 | 4 | 2019 |
| Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league B Annamalai, RV ShabbirHusain, S Chandrasekaran, S Varshney International Journal of Sport Management and Marketing 22 (1-2), 120-141, 2022 | 3 | 2022 |
| The time-varying effectiveness of customer engagement in social media B Annamalai, S Varshney International Journal of Internet Marketing and Advertising 13 (4), 338-358, 2019 | 2 | 2019 |
| Conceptual Mapping of Sensory Cues with Brand Association. B Annamalai, S Chandrasekaran South Asian Journal of Management 26 (3), 2019 | 2 | 2019 |
| Practical implications in popular consumer behaviour research B Annamalai, S Varshney The Marketing Review 18 (3), 322-343, 2018 | 2 | 2018 |
| Social media content strategy for DMOs: examining linguistic style in times of crisis S Chandrasekaran, RV ShabbirHusain, B Annamalai Asia Pacific Journal of Tourism Research 29 (5), 559-576, 2024 | 1 | 2024 |
| What to Say: Demystifying Tourism Content Marketing Strategy RV Shabbirhusain, B Annamalai, S Chandrasekaran Tourism Review International, 2024 | 1 | 2024 |
| Topical review of firms' annual reports on mergers and acquisitions using latent dirichlet allocation S Chandrasekaran, RRR Singareddy, B Annamalai Proceedings of the Australasian Computer Science Week Multiconference, 48, 2018 | 1 | 2018 |
| Driving Digital Consumer Engagement for Sponsor Brands: The Case of FIFA World Cup 2022 B Annamalai, S Chandrasekaran, RV ShabbirHusain, M Yoshida Event Management, 2025 | | 2025 |
Shabana ChandrasekaranAssociate Professor (Decision Sciences), Xavier Institute of Management BhubaneshwarVerified email at astra.xlri.ac.in