| Fan engagement in fifteen seconds: Athletes' relationship marketing during a pandemic via TikTok Y Su, B Baker, JP Doyle, MM Yan International Journal of Sport Communication, 2020 | 279 | 2020 |
| Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram JP Doyle, Y Su, T Kunkel European Sport Management Quarterly, 2020 | 193 | 2020 |
| Exploring athlete brand image development on social media: the role of signalling through source credibility S Na, T Kunkel, JP Doyle European Sport Management Quarterly 20 (1), 88-108, 2020 | 163 | 2020 |
| Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption JP Doyle, K Filo, D Lock, D Funk, H Mcdonald Sport Management Review, http://dx.doi.org/10.1016/j.smr.2016.04., 2016 | 158 | 2016 |
| The rise of an athlete brand: Factors influencing the social media following of athletes Y Su, BJ Baker, JP Doyle, T Kunkel Sport Marketing Quarterly 29 (1), 2020 | 135 | 2020 |
| Examining the longitudinal structure, stability, and dimensional interrelationships of team identification D Lock, DC Funk, JP Doyle, H McDonald Journal of Sport Management 28 (2), 119-135, 2014 | 129 | 2014 |
| Sports spectator segmentation: Examining the differing psychological connections amongst spectators of leagues and teams JP Doyle, T Kunkel, DC Funk International Journal of Sports Marketing and Sponsorship 14 (2), 95-111, 2013 | 129 | 2013 |
| The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time T Kunkel, JP Doyle, DC Funk, W Du, H McDonald Journal of Sport Management 30 (2), 117 – 134, 2016 | 125 | 2016 |
| The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity JP Doyle, R Pentecost, DC Funk Sport Management Review 17 (3), 310-323, 2014 | 111 | 2014 |
| ‘I was there from the start’: The identity maintenance strategies used by fans to combat the threat of losing JP Doyle, D Lock, K Filo, D Funk, H Mcdonald Sport Management Review, http://dx.doi.org/10.1016/j.smr.2016.04., 2017 | 105 | 2017 |
| There is no nil in NIL: Examining the social media value of student-athletes’ names, images, and likeness T Kunkel, B Baker, T Baker, JP Doyle Sport Management Review, 2021 | 99 | 2021 |
| Consumers’ Perceived Value of Sport Team Games—A Multidimensional Approach T Kunkel, JP Doyle, A Berlin Journal of Sport Management, doi:10.1123/jsm.2016-0044, 2017 | 98 | 2017 |
| Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty JP Doyle, K Filo, H McDonald, DC Funk Sport Management Review 16 (3), 285-297, 2013 | 93 | 2013 |
| Exploring sport brand development strategies to strengthen consumer involvement with the product - The case of the Australian A-League T Kunkel, JP Doyle, DC Funk Sport Management Review 17 (4), 470–483, 2014 | 89 | 2014 |
| Becoming more than an athlete: Developing an athlete’s personal brand using strategic philanthropy T Kunkel, JP Doyle, S Na European Sport Management Quarterly, 2020 | 86 | 2020 |
| Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service T Kunkel, D Lock, JP Doyle Psychology & Marketing, 2021 | 62 | 2021 |
| Customer Engagement in Sport: An updated review and research agenda H McDonald, R Biscaia, M Yoshida, J Conduit, J Doyle Journal of Sport Management, 2022 | 60 | 2022 |
| The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs M Behnam, DY Pyun, JP Doyle, V Delshab International Journal of Sports Marketing and Sponsorship, 2020 | 46 | 2020 |
| Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research B Baker, T Kunkel, J Doyle, Y Su, N Bredikhina, R Biscaia Journal of Sport Management, https://doi.org/10.1123/jsm.2021-0231, 2022 | 38 | 2022 |
| Seeing the same things differently: Exploring the unique brand associations linked to women’s professional sport teams JP Doyle, T Kunkel, SJ Kelly, K Filo, G Cuskelly Journal of Strategic Marketing, 2021 | 34 | 2021 |
Thilo KunkelTemple UniversityVerified email at temple.edu