| Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk CM Chiu, ETG Wang, YH Fang, HY Huang Information systems journal 24 (1), 85-114, 2014 | 2006 | 2014 |
| Determinants of customer repurchase intention in online shopping CM Chiu, CC Chang, HL Cheng, YH Fang Online Information Review 33 (4), 761-784, 2009 | 1165 | 2009 |
| Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice YH Fang, CM Chiu, ETG Wang Internet research 21 (4), 479-503, 2011 | 777 | 2011 |
| In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice YH Fang, CM Chiu Computers in human behavior 26 (2), 235-246, 2010 | 527 | 2010 |
| Beyond the credibility of electronic word of mouth: Exploring eWOM adoption on social networking sites from affective and curiosity perspectives YH Fang International Journal of Electronic Commerce 18 (3), 67-102, 2014 | 346 | 2014 |
| Top-down knowledge hiding in organizations: an empirical study of the consequences of supervisor knowledge hiding among local and foreign workers in the Middle East GA Arain, ZA Bhatti, N Ashraf, YH Fang Journal of Business Ethics 164 (3), 611-625, 2020 | 245 | 2020 |
| An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic YH Fang Information & Management 56 (3), 377-391, 2019 | 201 | 2019 |
| Predicting continuance intention toward mobile branded apps through satisfaction and attachment CY Li, YH Fang Telematics and Informatics 43, 101248, 2019 | 183 | 2019 |
| Beyond the usefulness of branded applications: Insights from consumer–brand engagement and self‐construal perspectives YH Fang Psychology & Marketing 34 (1), 40-58, 2017 | 157 | 2017 |
| Top-down knowledge hiding and innovative work behavior (IWB): a three-way moderated-mediation analysis of self-efficacy and local/foreign status GA Arain, ZA Bhatti, I Hameed, YH Fang Journal of Knowledge Management 24 (2), 127-149, 2020 | 136 | 2020 |
| Does online interactivity matter? Exploring the role of interactivity strategies in consumer decision making YH Fang Computers in Human Behavior 28 (5), 1790-1804, 2012 | 105 | 2012 |
| Coping with fear and guilt using mobile social networking applications: Knowledge hiding, loafing, and sharing YH Fang Telematics and Informatics 34 (5), 779-797, 2017 | 101 | 2017 |
| The more we get together, the more we can save? A transaction cost perspective CY Li, YH Fang International Journal of Information Management 62, 102434, 2022 | 70 | 2022 |
| Involuntary migration in cyberspaces: The case of MSN messenger discontinuation YH Fang, K Tang Telematics and Informatics 34 (1), 177-193, 2017 | 64 | 2017 |
| Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic YH Fang, CY Li, ZA Bhatti Information Technology & People 34 (2), 731-769, 2021 | 56 | 2021 |
| Constructive voice behavior for social change on social networking sites: A reflection of moral identity ZA Bhatti, GA Arain, MS Akram, YH Fang, HM Yasin Technological Forecasting and Social Change 157, 120101, 2020 | 56 | 2020 |
| Exploring task-service fit and usefulness on branded applications continuance YH Fang Journal of Services Marketing 31 (6), 574-588, 2017 | 49 | 2017 |
| Building community citizenship behaviors: The relative role of attachment and satisfaction CM Chiu, YH Fang, ETG Wang Journal of the Association for Information Systems 16 (11), 1, 2015 | 49 | 2015 |
| On online repurchase intentions: Antecedents and the moderating role of switching cost CM Chiu, YH Fang, HL Cheng, C Yen Human Systems Management 32 (4), 283-296, 2013 | 46 | 2013 |
| Leveraging sociability for trust building on social commerce sites YH Fang, CY Li Electronic Commerce Research and Applications 40, 100907, 2020 | 42 | 2020 |