| Smartphone adoption and use in agriculture: empirical evidence from Germany M Michels, W Fecke, JH Feil, O Musshoff, J Pigisch, S Krone Precision Agriculture 21 (2), 403-425, 2020 | 207 | 2020 |
| Understanding the adoption of smartphone apps in crop protection M Michels, V Bonke, O Musshoff Precision Agriculture 21 (6), 1209-1226, 2020 | 129* | 2020 |
| A trans-theoretical model for the adoption of drones by large-scale German farmers M Michels, CF von Hobe, O Musshoff Journal of Rural Studies 75, 80-88, 2020 | 120 | 2020 |
| Understanding the adoption of smartphone apps in dairy herd management M Michels, V Bonke, O Mußhoff Journal of Dairy Science 102 (10), 9422-9434, 2019 | 114* | 2019 |
| The adoption of drones in German agriculture: a structural equation model M Michels, CF von Hobe, PJ Weller von Ahlefeld, O Musshoff Precision Agriculture 22, 1728-1748, 2021 | 90 | 2021 |
| Willingness to pay for smartphone apps facilitating sustainable crop protection V Bonke, W Fecke, M Michels, O Musshoff Agronomy for Sustainable Development 38, 1-10, 2018 | 65 | 2018 |
| “Anytime, anyplace, anywhere”—A sample selection model of mobile internet adoption in German agriculture M Michels, W Fecke, JH Feil, O Musshoff, F Lülfs-Baden, S Krone Agribusiness - an international Journal 36 (2), 192-207, 2020 | 45 | 2020 |
| German farmers’ acceptance of subsidized insurance associated with reduced direct payments J Möllmann, M Michels, O Musshoff Agricultural Finance Review 79 (3), 408-424, 2019 | 30 | 2019 |
| Wie kommunizieren Landwirte in Zeiten der Digitalisierung? W Fecke, M Michels, CF von Hobe, O Mußhoff Berichte über Landwirtschaft-Zeitschrift für Agrarpolitik und Landwirtschaft, 2018 | 27* | 2018 |
| Understanding the intention to use commodity futures contracts M Michels, J Möllmann, O Mußhoff Agricultural Finance Review 79 (5), 582-597, 2019 | 23 | 2019 |
| Status quo des Risikomanagements in der deutschen Landwirtschaft: Besteht Bedarf an einer Einkommensversicherung? J Möllmann, M Michels, CF von Hobe, O Mußhoff Berichte über Landwirtschaft-Zeitschrift für Agrarpolitik und Landwirtschaft, 2018 | 23* | 2018 |
| German Farmers’ Perspectives on Direct Payments in the Common Agricultural Policy M Michels, J Möllmann, O Musshoff EuroChoices 19 (1), 48-52, 2020 | 19 | 2020 |
| Farmers' willingness to pay for digitalization training courses M Michels, W Fecke, PJ Weller von Ahlefeld, O Musshoff, A Heckmann, ... BERICHTE UBER LANDWIRTSCHAFT 97 (1), 2019 | 17* | 2019 |
| Will Farmers Accept Lower Gross Margins for the Sustainable Cultivation Method of Mixed Cropping? First Insights from Germany V Bonke, M Michels, O Musshoff Sustainability 13 (4), 2021 | 15 | 2021 |
| Drones take flight in forests: Uncovering the ‘tree’-mendous potential and ‘timber’-rific challenges for German forest managers by applying the technology acceptance model M Michels, H Wever, O Musshoff Forest Policy and Economics 157, 103077, 2023 | 14 | 2023 |
| An Empirical Study of Internet Use Intensity in German Agriculture M Michels, W Fecke, JH Feil, O Musshoff, J Pigisch, S Krone German Journal of Agricultural Economics 68 (1), 1-14, 2019 | 11* | 2019 |
| A tobit regression model for the timing of smartphone adoption in agriculture M Michels, O Musshoff Heliyon 8 (11), 2022 | 9* | 2022 |
| Compliance with pre-harvest interval rules in apple production – A comparative analysis of green nudges among fruit growers and agricultural students in Germany M Michels, H Luo, PJ Weller von Ahlefeld, O Musshoff Journal of Behavioral and Experimental Economics, 2022 | 8 | 2022 |
| Understanding farmers' intention to buy alternative fuel tractors in German agriculture applying the Unified Theory of Acceptance and Use of Technology M Michels, V Bonke, H Wever, O Musshoff Technological Forecasting and Social Change 203, 2024 | 6 | 2024 |
| Digitale Risikomanagementtools in der Landwirtschaft: Status Quo und Anforderungen J Block, M Michels, O Mußhoff Berichte über Landwirtschaft-Zeitschrift für Agrarpolitik und Landwirtschaft, 2021 | 6 | 2021 |
Oliver MusshoffProfessor für Landwirtschaftliche BetriebslehreVerified email at agr.uni-goettingen.de
