| From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses A Mishra, A Shukla, NP Rana, YK Dwivedi Psychology & Marketing 38 (3), 385-396, 2021 | 182 | 2021 |
| Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants A Mishra, A Shukla, SK Sharma International Journal of Information Management 67, 102413, 2022 | 180 | 2022 |
| Evaluating consumers’ adoption of mobile technology for grocery shopping: an application of technology acceptance model A Shukla, SK Sharma Vision 22 (2), 185-198, 2018 | 145 | 2018 |
| Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach A Mishra, A Shukla, NP Rana, WL Currie, YK Dwivedi International Journal of Information Management 68, 102571, 2023 | 121 | 2023 |
| Role of ICT in emancipation of digital entrepreneurship among new generation women A Shukla, P Kushwah, E Jain, SK Sharma Journal of Enterprising Communities: People and Places in the Global Economy, 2021 | 66 | 2021 |
| M-Commerce: A Boon or Bane for Grocery Shoppers A Shukla, SK Sharma M-Commerce, 283-316, 2019 | 44* | 2019 |
| Role of Review Length, Review Valence and Review Credibility on Consumer’s Online Hotel Booking Intention A Shukla, A Mishra FIIB Business Review, 23197145221099683, 2022 | 23 | 2022 |
| Psychological determinants of consumer’s usage, satisfaction, and word-of-mouth recommendations toward smart voice assistants A Mishra, A Shukla Re-imagining Diffusion and Adoption of Information Technology and Systems: A …, 2020 | 23 | 2020 |
| Effects of Visual Information and Argument Concreteness on Purchase Intention of Consumers Towards Online Hotel Booking A Shukla, A Mishra Vision, 09722629211038069, 2021 | 18 | 2021 |
| A study of changing consumer behavior towards convenience stores by entrance of malls in India A Shukla, A Shukla Zenith international journal of business economics & management research 3 …, 2013 | 14 | 2013 |
| Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation A Mishra, A Shukla FIIB Business Review 12 (1), 20-30, 2023 | 13 | 2023 |
| The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach A Shukla, A Mishra, NP Rana, S Banerjee Journal of Consumer Behaviour, 0 | 13 | |
| Impact of electronic word on mouth on consumer behaviour and brand image SK Sharma, A Shukla Asian Journal of Management 8 (3), 501-506, 2017 | 10 | 2017 |
| A system dynamic approach to analyse the impact of electronic word of mouth on box office revenue A Shukla, SK Sharma SAMVAD 14, 19-25, 2018 | 7 | 2018 |
| Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation E Jain, A Shukla, SK Sharma, A Kumar Management Dynamics 22 (2), 1, 2022 | 6 | 2022 |
| The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse R Nunkoo, A Shukla, A Mishra Journal of Retailing and Consumer Services 81, 104037, 2024 | 5 | 2024 |
| System Dynamics Modeling to Understand the Impact of Covid-19 on Indian Economy PS Anuja Shukla, Neha Tomer https://managementdynamics.researchcommons.org/journal/vol21/iss2/2/, 0 | 5* | |
| Decoding individual motivations and responses to misinformation: insights from thematic analysis A Mishra, N Malik, A Shukla Journal of Research in Interactive Marketing, 2024 | 3 | 2024 |
| Application of Machine Learning algorithm for creating sustainable omni-channel retail ecosystem S Karmakar, A Shukla Management Dynamics 23 (2), 3, 2023 | 3 | 2023 |
| Impact of Work After Hours on Organizational Commitment Level and Job Satisfaction: A System Dynamics Approach M Dilani, A Shukla, Y Pandey Management Dynamics 22 (1), 23-35, 2022 | 3 | 2022 |
Anubhav MishraProfessor, Jaipuria Institute of Management LucknowVerified email at jaipuria.ac.in
