| Conceptualising customer‐to‐customer value co‐creation in tourism I Rihova, D Buhalis, M Moital, MB Gouthro International Journal of Tourism Research 17 (4), 356-363, 2015 | 494 | 2015 |
| Customer-to-customer co-creation practices in tourism: Lessons from customer-dominant logic I Rihova, D Buhalis, MB Gouthro, M Moital Tourism Management 67, 362-375, 2018 | 362 | 2018 |
| Social layers of customer-to-customer value co-creation I Rihova, D Buhalis, M Moital, MB Gouthro Journal of Service Management 24 (5), 553 - 566, 2013 | 274 | 2013 |
| Motivation to volunteer: a case study of the Edinburgh International Magic Festival P Barron, I Rihova International Journal of Event and Festival Management 2 (3), 202-217, 2011 | 117 | 2011 |
| Practice-based segmentation: taxonomy of C2C co-creation practice segments I Rihova, M Moital, D Buhalis, MB Gouthro International Journal of Contemporary Hospitality Management 31 (9), 3799-3818, 2019 | 40 | 2019 |
| Social constructions of value: marketing considerations for the context of event and festival visitation. I Rihova, D Buhalis, M Moital, MB Gouthro Ideological, social and cultural aspects of events, 74-85, 2015 | 30 | 2015 |
| Mega-events brand meaning co-creation: the Olympic case NC Tjandra, I Rihova, S Snell, CS Den Hertog, E Theodoraki Journal of Product & Brand Management 30 (1), 58-73, 2021 | 29 | 2021 |
| The role of heritage tourism in the Shetland Islands A Leask, I Rihova International Journal of Culture, Tourism and Hospitality Research 4 (2 …, 2010 | 27 | 2010 |
| Customer-to-customer co-creation of value in the context of festivals I Rihova Bournemouth University, 2013 | 18 | 2013 |
| The future of transformative events: an event leaders’ perspective B Neuhofer, K Celuch, I Rihova International Journal of Contemporary Hospitality Management 36 (10), 3472-3492, 2024 | 6 | 2024 |
| Customer-to-customer Value Co-creation Practices as a Basis for Segmentation I Rihova, D Buhalis, M Moital, MB Gouthro Proceedings of AMA SERVSIG 2014 Conference: Services Marketing in the New …, 2014 | 6 | 2014 |
| Volunteering in hospitality: toward an understanding of the benefits of a structured volunteering scheme P Barron, I Rihova Euro CHRIE: Amsterdam, 2010 | 6 | 2010 |
| Music festivals and regional development in Australia I Rihova Tourism Management 36, 2013 | 3 | 2013 |
| How do tour guides cope with knowledgeable tourists? Conceptualising knowledge/information asymmetry in tour-guiding contexts I Rihova, M Alexander Tourism Review, 2024 | 1 | 2024 |
| Music, markets and consumption I Rihova Tourism Management 51, 2015 | 1 | 2015 |
| It's all about co-creation: peer learning on the Erasmus Mundus programme at the University of Valencia I Rihova, M Gallarza, M Andrade, M Guimaraes, A Hackmann, O Kokolaki, ... ICERI2023 Proceedings, 8190-8196, 2023 | | 2023 |
| Customer-to-Customer (C2C) Co-creation I Rihova Encyclopedia of Tourism Management and Marketing 1, 744-747, 2022 | | 2022 |
| Resource asymmetry in service encounters: coping strategies and outcomes for front-line employees I Rihova, M Alexander AMA Servsig 2016, 2016 | | 2016 |
| Social constructions of value: considerations for the context of festival participation I Rihova, MB Gouthro, D Buhalis, M Moital Proceedings of the Global Events Congress V: Advances in Event Management …, 2012 | | 2012 |
| Co-creation of Experiences in Socially Dense Consumption Contexts (Abstract) I Rihova, D Buhalis, M Moital, MB Gouthro AMA SERVSIG International Service Research Conference, 14, 2012 | | 2012 |
Professor Dimitrios BuhalisDirector eTourismLab Bournemouth UniversityVerified email at bournemouth.ac.uk