| The effect of value-creation on consumer-based destination brand equity DM Frías Jamilena, AI Polo Pena, MA Rodriguez Molina Journal of Travel Research 56 (8), 1011-1031, 2017 | 159 | 2017 |
| The perceived value of the rural tourism stay and its effect on rural tourist behaviour AIP Peña, DMF Jamilena, MÁR Molina Journal of Sustainable Tourism 20 (8), 1045-1065, 2012 | 156 | 2012 |
| Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience AIP Peña, DMF Jamilena, MÁR Molina International Journal of Hospitality Management 34, 127-137, 2013 | 120 | 2013 |
| The acceptance of a personal learning environment based on Google apps: The role of subjective norms and social image F Rejón-Guardia, AI Polo-Peña, G Maraver-Tarifa Journal of Computing in Higher Education 32 (2), 203-233, 2020 | 112 | 2020 |
| Value co-creation via information and communications technology AI Polo Pena, DM Frias Jamilena, MÁ Rodríguez Molina The Service Industries Journal 34 (13), 1043-1059, 2014 | 97 | 2014 |
| Impact of market orientation and ICT on the performance of rural smaller service enterprises AI Polo Peña, DM Frías Jamilena, MA Rodriguez Molina Journal of Small Business Management 49 (3), 331-360, 2011 | 94 | 2011 |
| The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain AIP Peña, DMF Jamilena International Journal of Tourism Research 12 (1), 34-48, 2010 | 86 | 2010 |
| Brand personality in cultural tourism through social media F Peco-Torres, AI Polo-Peña, DM Frías-Jamilena Tourism Review 76 (1), 164-183, 2021 | 83 | 2021 |
| The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust AK Abdelmaaboud, AIP Peña, AA Mahrous Journal of Marketing for Higher Education 31 (2), 197-219, 2021 | 67 | 2021 |
| Collective Strategies for Rural Tourism: The experience of networks in Spain. AI Polo, D Frías Journal of Tourism Consumption and Practice 2 (1), 2, 2018 | 65 | 2018 |
| Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption AIP Peña, DMF Jamilena, MÁR Molina International Journal of Hospitality Management 31 (1), 139-151, 2012 | 65 | 2012 |
| Impact of customer orientation and ICT use on the perceived performance of rural tourism enterprises AI Polo Pena, DM Frias Jamilena, MA Rodriguez Molina Journal of Travel & Tourism Marketing 30 (3), 272-289, 2013 | 61 | 2013 |
| Validation of cognitive image dimensions for rural tourist destinations: A contribution to the management of rural tourist destinations AIP Peña, DMF Jamilena, MÁR Molina Journal of Vacation Marketing 18 (4), 261-273, 2012 | 61 | 2012 |
| Influence of gamification on perceived self-efficacy: gender and age moderator effect AI Polo-Peña, DM Frías-Jamilena, ML Fernández-Ruano International Journal of Sports Marketing and Sponsorship 22 (3), 453-476, 2021 | 59 | 2021 |
| The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience F Peco-Torres, AI Polo-Peña, DM Frías-Jamilena International Journal of Hospitality Management 99, 103075, 2021 | 58 | 2021 |
| Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance DM Frías-Jamilena, ML Fernández-Ruano, AI Polo-Pena Tourism Management 91, 104519, 2022 | 52 | 2022 |
| The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance ML Fernández-Ruano, DM Frías-Jamilena, AI Polo-Peña, F Peco-Torres Journal of Destination Marketing & Management 23, 100677, 2022 | 51 | 2022 |
| Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes AI Polo-Peña, DM Frías-Jamilena, MÁ Rodríguez-Molina Entrepreneurship & Regional Development 24 (7-8), 503-521, 2012 | 50 | 2012 |
| Market orientation as a strategy for the rural tourism sector: Its effect on tourist behavior and the performance of enterprises AI Polo Pena, DM Frias Jamilena, MA Rodriguez Molina Journal of Travel Research 52 (2), 225-239, 2013 | 45 | 2013 |
| Influence of tourist geographical context on customer-based destination brand equity: An empirical analysis RA Cano Guervos, DM Frías Jamilena, AI Polo Peña, J Chica Olmo Journal of Travel Research 59 (1), 107-119, 2020 | 44 | 2020 |