Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio CB Meyers Fordham University Press, USA, 2014 | 106 | 2014 |
A word from our sponsor: Admen, advertising, and the golden age of radio CB Meyers Fordham Univ Press, 2013 | 103 | 2013 |
Social media influencers: A lesson plan for teaching digital advertising media literacy CB Meyers Advertising & Society Quarterly 18 (2), 2017 | 41 | 2017 |
The problems with sponsorship in us broadcasting, 1930s–1950s: perspectives from the advertising industry CB Meyers Historical Journal of Film, Radio and Television 31 (3), 355-372, 2011 | 23 | 2011 |
From sponsorship to spots: Advertising and the development of electronic media CB Meyers Media industries: History, theory, and method, 69-80, 2009 | 19 | 2009 |
The March of Time Radio Docudrama: Time Magazine, BBDO, and Radio Sponsors, 1931–39 CB Meyers American Journalism 35 (4), 420-443, 2018 | 12 | 2018 |
Frank and Anne Hummert’s soap opera empire:“Reason-Why” advertising strategies in early radio programming’ CB Meyers Quarterly Review of Film and Video 16 (2), 113-132, 1997 | 12 | 1997 |
From Radio Adman to Radio Reformer: Senator William Benton's Career in Broadcasting, 1930–1960 CB Meyers Journal of Radio & Audio Media 16 (1), 17-29, 2009 | 10 | 2009 |
Advertising, the red scare, and the blacklist: BBDO, US Steel, and Theatre Guild on the Air, 1945–1952 CB Meyers Cinema Journal 55 (4), 55-83, 2016 | 9 | 2016 |
Branded entertainment reshapes media ecosystem CB Meyers Carsey-Wolf Center 27, 2014, 2014 | 8 | 2014 |
Inside a Broadcasting Blacklist: Kraft Television Theatre, 1951–1955 CB Meyers Journal of American History 105 (3), 589-616, 2018 | 7 | 2018 |
Advertisers and American Broadcasting: From Institutional Sponsorship to the Creative Revolution CB Meyers Business History Review 95 (3), 447-481, 2021 | 6 | 2021 |
Admen and the shaping of American commercial broadcasting, 1926-50 CB Meyers | 4 | 2005 |
Commerce and Culture: Histories of Radio Sponsorship Yet to Be Written CB Meyers Journal of Radio & Audio Media 23 (2), 369-380, 2016 | 3 | 2016 |
Admen and the shaping of American commercial broadcasting, 1926–1950 CB Meyers The University of Texas at Austin, 2005 | 3 | 2005 |
Virtual Colloquium: Smithsonian Curators Reflect on Documenting the Representations of Race/Ethnicity/Diversity in Advertising K Franz, PC Smith, FD Ruffins, CB Meyers, WM O'Barr Advertising & Society Quarterly 21 (4), 2020 | 2 | 2020 |
Is Media Studies about to go viral? T Brabazon, A Goldson, P Golding, M Williamson, J McDougall, ... | 2 | 2019 |
Review of Timothy Taylor, The Sounds of Capitalism: advertising, music, and the conquest of culture CB Meyers Historical Journal of Film, Radio and Television 33 (4), 638-639, 2013 | 2 | 2013 |
Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’Campaign CB Meyers Media International Australia 86 (1), 27-37, 1998 | 2 | 1998 |
Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign CB Meyers Media International Australia/Culture & Policy 86 (February), 27-37, 1998 | 2 | 1998 |