| The future of in-store technology D Grewal, SM Noble, AL Roggeveen, J Nordfalt Journal of the Academy of Marketing Science 48, 96-113, 2020 | 550 | 2020 |
| In-store mobile phone use and customer shopping behavior: Evidence from the field D Grewal, CP Ahlbom, L Beitelspacher, SM Noble, J Nordfält Journal of Marketing, 2018 | 260 | 2018 |
| Enhancing customer engagement through consciousness D Grewal, AL Roggeveen, R Sisodia, J Nordfält Journal of Retailing 93 (1), 55-64, 2017 | 258 | 2017 |
| Do digital displays enhance sales? Role of retail format and message content AL Roggeveen, J Nordfält, D Grewal Journal of Retailing 92 (1), 122-131, 2016 | 169 | 2016 |
| Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies AL Roggeveen, D Grewal, J Karsberg, SM Noble, J Nordfält, VM Patrick, ... Journal of Retailing 97 (1), 81-98, 2021 | 136 | 2021 |
| Marknadsföring i butik: om forskning och branschkunskap i detaljhandeln J Nordfält Liber, 2007 | 126 | 2007 |
| Reframing the discount as a comparison against the sale price: does it make the discount more attractive? A Guha, A Biswas, D Grewal, S Verma, S Banerjee, J Nordfält Journal of Marketing Research 55 (3), 339-351, 2018 | 96 | 2018 |
| Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues D Grewal, AL Roggeveen, J Nordfält Journal of Business Research 69 (3), 1009-1013, 2016 | 88 | 2016 |
| Unplanned Grocery Purchases: The Influence of the Shopping-Trip Type Revisited J Nordfält Journal of Consumer Behaviour 8 (1), 1-13, 2009 | 78 | 2009 |
| How product–environment brightness contrast and product disarray impact consumer choice in retail environments R Reynolds-McIlnay, M Morrin, J Nordfält Journal of Retailing 93 (3), 266-282, 2017 | 75 | 2017 |
| Improving the attention-capturing ability of special displays with the combination effect and the design effect J Nordfält Journal of Retailing and Consumer Services 18 (3), 169-173, 2011 | 71 | 2011 |
| Does the presence of a mannequin head change shopping behavior? A Lindström, H Berg, J Nordfält, AL Roggeveen, D Grewal Journal of Business Research 69 (2), 517-524, 2016 | 64 | 2016 |
| In-store demonstrations as a promotion tool J Nordfält, F Lange Journal of Retailing and Consumer Services 20 (1), 20-25, 2013 | 60 | 2013 |
| Insights from in-store marketing experiments J Nordfält, D Grewal, AL Roggeveen, KM Hill Shopper marketing and the role of in-store marketing 11, 127-146, 2014 | 57 | 2014 |
| Leveraging in-store technology and AI: Increasing customer and employee efficiency and enhancing their experiences D Grewal, S Benoit, SM Noble, A Guha, CP Ahlbom, J Nordfält Journal of Retailing, 2023 | 52 | 2023 |
| Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance D Grewal, AL Roggeveen, R Runyan, J Nordfält, MEV Lira Journal of Retailing and Consumer Services 34 (1), 261-263, 2017 | 40 | 2017 |
| The sales impact of using handheld scanners: Evidence from the field D Grewal, SM Noble, CP Ahlbom, J Nordfält Journal of Marketing Research 57 (3), 527-547, 2020 | 33 | 2020 |
| The future of retailing G Dhruv, AL Roggeveen, J Nordfält Journal of Retailing 93 (1), 1-6, 2017 | 31 | 2017 |
| In-store marketing: On sector knowledge and research in retailing J Nordfält Västerås Forma Magazines, 2011 | 27 | 2011 |
| Is consumer decision-making out of control J Nordfält Non-conscious influences on the consumer decision-making process for fast …, 2005 | 26 | 2005 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu