| Augmented reality in the tourism industry: A multi-stakeholder analysis of museums F Serravalle, A Ferraris, D Vrontis, A Thrassou, M Christofi Tourism Management Perspectives 32, 100549, 2019 | 217 | 2019 |
| Value co-creation in the beverage and food industry G Tardivo, A Thrassou, M Viassone, F Serravalle British Food Journal 119 (11), 2359-2372, 2017 | 78 | 2017 |
| Has COVID-19 pushed digitalisation in SMEs? The role of entrepreneurial orientation L Penco, G Profumo, F Serravalle, M Viassone Journal of Small Business and Enterprise Development 30 (2), 311-341, 2022 | 70 | 2022 |
| The shift towards a digital business model: A strategic decision for the female entrepreneur V Scuotto, F Serravalle, A Murray, M Viassone Women entrepreneurs and strategic decision making in the global economy, 120-143, 2019 | 70 | 2019 |
| Sustainable development in tourism: A stakeholder analysis of the Langhe Region D Vrontis, M Christofi, E Giacosa, F Serravalle Journal of Hospitality & Tourism Research 46 (5), 846-878, 2022 | 61 | 2022 |
| “Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z F Serravalle, V Vannucci, E Pantano Journal of Retailing and Consumer Services 66, 102942, 2022 | 54 | 2022 |
| Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry L Penco, F Serravalle, G Profumo, M Viassone Journal of Management and Governance 25, 1179-1209, 2021 | 53 | 2021 |
| Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses F Serravalle, R Vanheems, M Viassone Journal of Retailing and Consumer Services 72, 103279, 2023 | 27 | 2023 |
| Managing technological innovation in the sports industry: a challenge for retail management D Vrontis, M Viassone, F Serravalle, M Christofi Competitiveness Review: An International Business Journal 30 (1), 78-100, 2020 | 22 | 2020 |
| Neuromarketing in customer behaviour—customers’ diencephalic and Mid-Brain implications in purchase dynamics L Barbasso, G Tardivo, M Viassone, F Serravalle Innovation and Capacity Building: Cross-disciplinary Management Theories for …, 2018 | 14 | 2018 |
| Mastering care management strategies to improve retailing: Mechanisms, capabilities, impacts and emerging opportunities F Serravalle, E Pantano Journal of Retailing and Consumer Services 73, 103298, 2023 | 6 | 2023 |
| Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand F Serravalle, R Vanheems, M Viassone IMPRESA PROGETTO 2, 1-30, 2019 | 5 | 2019 |
| The dark side of retailers regarding digital growth strategies: an exploratory study on augmented reality perception F Serravalle, M Viassone, R Vanheems Sinergie Italian Journal of Management 38 (3), 71-88, 2020 | 4 | 2020 |
| “We are out of toilet paper”: Testing the mediating effect of product scarcity on consumers’ competitive arousal in family firms F Serravalle, GM Alam, E Giacosa Journal of Business Research 164 (September 2023), 114012, 2023 | 3 | 2023 |
| Sensory disclosure in an augmented environment: memory of touch and willingness to buy F Serravalle, M Viassone, G Del Chiappa Italian Journal of Marketing 2022 (4), 401-417, 2022 | 3 | 2022 |
| The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers E Pantano, F Serravalle Taylor & Francis, 2022 | 2 | 2022 |
| Can Artificial Intelligent Systems Be Creative? A Preliminary Study in the New Product Development Process for New Drinks F Serravalle, E Pantano Creativity and Marketing: The Fuel for Success, 101-115, 2021 | 2 | 2021 |
| Augmented reality in retail: an analysis of this immersive technology through consumers’ and retailers’ perception F Serravalle Università degli Studi di Torino, 2020 | 1 | 2020 |
| Perceiving a haptic experience: how augmented reality could increase willingness to buy without physically touching products G DEL CHIAPPA, F Serravalle, M Viassone Atti del XVI Convegno annuale della Società Italiana di Marketing. Marketing …, 2019 | 1 | 2019 |
| The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process E Pantano, F Serravalle, CV Priporas Journal of Marketing Management 40 (17-18), 1771-1790, 2024 | | 2024 |
Milena ViassoneProfessore Ordinario di Economia e gestione delle imprese - Dipartimento di Management, UniversitàVerified email at unito.it
