| Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market? PB Issock Issock, M Mpinganjira, M Roberts-Lombard International Journal of Emerging Markets 15 (3), 405-426, 2020 | 116 | 2020 |
| Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective PBI Issock, M Mpinganjira, M Roberts-Lombard Journal of cleaner production 204, 672-684, 2018 | 68 | 2018 |
| The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption PB Issock Issock, M Roberts-Lombard, M Mpinganjira Journal of Social Marketing 10 (2), 265-286, 2020 | 65 | 2020 |
| Understanding household waste separation in South Africa: An empirical study based on an extended theory of interpersonal behaviour PB Issock Issock, M Roberts-Lombard, M Mpinganjira Management of Environmental Quality 31 (3), 530-547, 2020 | 64 | 2020 |
| Normative Influence on Household Waste Separation: The Moderating Effect of Policy Implementation and Sociodemographic Variables MM Paul Blaise Issock Issock, Mornay Roberts-Lombard Social Marketing Quarterly 26 (2), 93 - 110, 2020 | 31 | 2020 |
| Trying to recycle domestic waste and feelings of guilt: a moderated mediation model applied to South African households PBI Issock, M Mpinganjira, M Roberts-Lombard Sustainable Production and Consumption 27, 1286-1296, 2021 | 29 | 2021 |
| Investigating the relevance of the traditional marketing mix across different stages of change: Empirical evidence from household recycling PBI Issock, M Mpinganjira, M Roberts-Lombard Journal of Social Marketing 11 (4), 489-506, 2021 | 16 | 2021 |
| Beyond sustainable consumption practices: Linking organic food consumption to hedonic and eudaimonic well-being PBI Issock, M Mpinganjira, M Roberts-Lombard Appetite 188, 106633, 2023 | 15 | 2023 |
| Understanding energy-efficiency choices through consumption values: the central role of consumer's attention and trust in environmental claims PB Issock Issock, A Muposhi Management of Environmental Quality 34 (1), 250-270, 2023 | 13 | 2023 |
| Segmenting and profiling South African households’ electricity conservation behavior PB Issock Issock, M Mpinganjira, H Duh Social Marketing Quarterly 23 (3), 249-265, 2017 | 13 | 2017 |
| Re-assembling materialism, sustainability and subjective well-being: Empirical evidence from E-waste disposal in an emerging market PBI Issock Global Business Review, 09721509231171978, 2023 | 4 | 2023 |
| Is the use of green shopping bags gendered? Evidence from a gender equality conscious emerging market A Muposhi, M Mpinganjira, M Wait, PBI Issock International Journal of Sustainable Society 14 (1), 17-42, 2022 | 3 | 2022 |
| Strategic analyses on the South African grid supply and consumption inefficiencies by market segments BB Ateba, PB Issock Issock, I Struweg, C De Meyer-Heydenrych, ... Energy Sources, Part B: Economics, Planning, and Policy 19 (1), 2393638, 2024 | 1 | 2024 |
| Immersive escapes: examining the impact of personality traits, perceived enjoyment, flow and trust on virtual reality technology adoption intentions in an emerging market PB Issock Issock, A Jacobs, A Koopman Cogent Business & Management 11 (1), 2364835, 2024 | 1 | 2024 |
| Navigating the paradox: Materialism, sustainable practices and well-being in emerging markets PB Issock Issock, A Muposhi, S Dlamini The Journal of Environment & Development, 10704965241305845, 2024 | 1 | 2024 |
| Determinants of Electricity Conservation in South African Households: A Social Marketing Perspective PBI Issock PQDT-Global, 2016 | 1 | 2016 |
| A critical analysis of smokers' behaviour in a designated non-smoking area: a case study of the MTB coffee shop, University of KwaZulu-Natal, South Africa. PBI Issock | 1 | 2013 |
| How Does Objective Knowledge Moderate Selected Drivers of the Willingness to Separate Household Waste? A Perspective from an emerging market D Helen, II Paul Blaise European Social Marketing Conference (Thessaloniki, Greece), 59 - 61, 2022 | | 2022 |
| Enhancing Blood Donor Loyalty: The Impact of Relationship Marketing on Social Marketing Initiatives for blood donation in South Africa M Relebohiseng, II Paul Blaise World social Marketing Conference (Brighton, UK), 21 - 25, 2022 | | 2022 |
| It is not enough to "turn off the light". Revisiting the determinants of households’ investments in efficient technologies in South Africa PBI Issock World social marketing conference (Brighton, UK), 6-10, 2022 | | 2022 |
Mercy MpinganjiraProfessor, University of JohannesburgVerified email at uj.ac.za
