| Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future T Ritter, CL Pedersen Industrial Marketing Management 86 (4), 180-190, 2020 | 984 | 2020 |
| Analyzing the impact of the coronavirus crisis on business models T Ritter, CL Pedersen Industrial Marketing Management 88, 214-224, 2020 | 377 | 2020 |
| Managing through a crisis: Managerial implications for business-to-business firms CL Pedersen, T Ritter, CA Di Benedetto Industrial Marketing Management 88, 314, 2020 | 219 | 2020 |
| Preparing Your Business for a Post-pandemic World CL Pedersen, T Ritter Harvard Business Review (HBR.org), 2020 | 84 | 2020 |
| Empathy‐based marketing CL Pedersen Psychology & Marketing, 2021 | 69 | 2021 |
| Assessing Coronavirus’s Impact on Your Business Model T Ritter, CL Pedersen Harvard Business Review (HBR.org), 2020 | 54 | 2020 |
| The Coronavirus Crisis: A Catalyst for Entrepreneurship K Meyer, CL Pedersen, T Ritter | 29 | 2020 |
| Cracking the Culture Code for Successful Digital Transformation CL Pedersen MIT Sloan Management Review, 2022 | 28 | 2022 |
| The market-shaping potential of a crisis CL Pedersen, T Ritter Industrial Marketing Management 103, 146-153, 2022 | 25 | 2022 |
| Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing T Ritter, CL Pedersen Industrial Marketing Management 116, 82-92, 2024 | 15 | 2024 |
| An Entrepreneur’s Guide to Surviving the “Death Valley Curve” T Ritter, CL Pedersen Harvard Business Review (HBR.org), 2022 | 14 | 2022 |
| A Project-based Perspective on Strategic Renewal CL Pedersen, T Ritter, TJ Andersen Strategic Management Review, 2024 | 13 | 2024 |
| Updating the theory of industrial marketing: Industrial marketing as a Bayesian process of belief-updating CL Pedersen, T Ritter Industrial Marketing Management 102, 403-420, 2022 | 9 | 2022 |
| The Impact of the Corona Crisis on your Business Model: Workbook T Ritter, CL Pedersen | 9 | 2020 |
| The four executive challenges of project-based strategy C Lund Pedersen, T Ritter Strategy & Leadership 46 (6), 44-49, 2018 | 8 | 2018 |
| Managing the Distraction-Focus Paradox CL Pedersen MIT Sloan Management Review 59 (4), 72-75, 2018 | 8 | 2018 |
| The 4 Types of Project Manager CL Pedersen, T Ritter Harvard Business Review digital articles (HBR.org), 2017 | 6 | 2017 |
| Using the Collective Wisdom of Frontline Employees in Strategic Issue Management CL Pedersen Frederiksberg: Copenhagen Business School (CBS), 2016 | 6 | 2016 |
| The IT buying center: Integrating the buying center and IT governance CL Pedersen Industrial Marketing Management 110, 46-55, 2023 | 5 | 2023 |
| Use This Framework to Predict the Success of Your Big Data Project CL Pedersen, T Ritter Harvard Business Review (HBR.org), 2020 | 5 | 2020 |
Thomas RitterCopenhagen Business SchoolVerified email at cbs.dk