| How to conduct a bibliometric analysis: An overview and guidelines N Donthu, S Kumar, D Mukherjee, N Pandey, WM Lim Journal of business research 133, 285-296, 2021 | 9147 | 2021 |
| An examination of selected marketing mix elements and brand equity B Yoo, N Donthu, S Lee Journal of the academy of marketing science 28, 195-211, 2000 | 6784 | 2000 |
| Developing and validating a multidimensional consumer-based brand equity scale B Yoo, N Donthu Journal of business research 52 (1), 1-14, 2001 | 5789 | 2001 |
| Effects of COVID-19 on business and research N Donthu, A Gustafsson Journal of business research 117, 284-289, 2020 | 3154 | 2020 |
| Brand equity, brand preference, and purchase intent CJ Cobb-Walgren, CA Ruble, N Donthu Journal of advertising 24 (3), 25-40, 1995 | 3039 | 1995 |
| Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL) B Yoo, N Donthu Quarterly journal of electronic commerce 2 (1), 31-45, 2001 | 2553 | 2001 |
| The internet shopper N Donthu, A Garcia Journal of advertising research 39 (3), 52-52, 1999 | 2047 | 1999 |
| Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics CE Porter, N Donthu Journal of business research 59 (9), 999-1007, 2006 | 1665 | 2006 |
| Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE B Yoo, N Donthu, T Lenartowicz Journal of international consumer marketing 23 (3-4), 193-210, 2011 | 1418 | 2011 |
| Cultural influences on service quality expectations N Donthu, B Yoo Journal of service research 1 (2), 178-186, 1998 | 1181 | 1998 |
| A longitudinal analysis of satisfaction and profitability KL Bernhardt, N Donthu, PA Kennett Journal of business research 47 (2), 161-171, 2000 | 988 | 2000 |
| Forty-five years of Journal of Business Research: A bibliometric analysis N Donthu, S Kumar, D Pattnaik Journal of business research 109, 1-14, 2020 | 952 | 2020 |
| The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption R Deshpande, WD Hoyer, N Donthu journal of Consumer Research 13 (2), 214-220, 1986 | 846 | 1986 |
| Cultivating trust and harvesting value in virtual communities CE Porter, N Donthu Management Science 54 (1), 113-128, 2008 | 754 | 2008 |
| Guidelines for advancing theory and practice through bibliometric research D Mukherjee, WM Lim, S Kumar, N Donthu Journal of business research 148, 101-115, 2022 | 749 | 2022 |
| What messages to post? Evaluating the popularity of social media communications in business versus consumer markets K Swani, GR Milne, BP Brown, AG Assaf, N Donthu Industrial Marketing Management 62, 77-87, 2017 | 507 | 2017 |
| Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions AM Baker, N Donthu, V Kumar Journal of marketing research 53 (2), 225-239, 2016 | 501 | 2016 |
| Retail productivity assessment using data envelopment analysis N Donthu, B Yoo Journal of retailing 74 (1), 89-105, 1998 | 495 | 1998 |
| Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis N Donthu, S Kumar, N Pandey, N Pandey, A Mishra Journal of Business Research 135, 758-773, 2021 | 491 | 2021 |
| Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality A Poddar, N Donthu, Y Wei Journal of Business research 62 (4), 441-450, 2009 | 490 | 2009 |