| Response Transformation and Profit Decomposition for Revenue Uplift Modeling RM Gubela, S Lessmann, S Jaroszewicz European Journal of Operational Research 283 (2), 647-661, 2020 | 71 | 2020 |
| Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies RM Gubela, A Bequé, S Lessmann, F Gebert International Journal of Information Technology & Decision Making 18 (03 …, 2019 | 64 | 2019 |
| Revenue Uplift Modeling RM Gubela, S Lessmann, J Haupt, A Baumann, T Radmer, F Gebert International Conference on Information Systems, 2017 | 25 | 2017 |
| Uplift Modeling With Value-Driven Evaluation Metrics RM Gubela, S Lessmann Decision Support Systems, 113648, 2021 | 23 | 2021 |
| Disentangling Owners’ Emotional Determinants of the First-Offer Price for Valuating Small and Medium-Sized Enterprises RM Gubela, M Graffius, B Felden, S Wolff Journal of Small Business Management, 1-40, 2023 | 8 | 2023 |
| Affordable Uplift: Supervised Randomization in Controlled Experiments J Haupt, D Jacob, RM Gubela, S Lessmann arXiv preprint arXiv:1910.00393, 2019 | 8 | 2019 |
| Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study RM Gubela, S Lessmann, B Stöcker Information Systems Frontiers 26 (3), 875–898, 2024 | 7 | 2024 |
| Uplift Forest for Multiple Treatments and Continuous Outcomes RM Gubela, S Lessmann International Conference on Information Systems, 2020 | 5 | 2020 |
| Interpretable Multiple Treatment Revenue Uplift Modeling RM Gubela, S Lessmann Americas Conference on Information Systems, 2020 | 4 | 2020 |
| First offer pricing in small and medium-sized firm sales: Developing a scale for practitioners M Graffius, RM Gubela, B Felden, S Wolff Journal of the International Council for Small Business, 1-8, 2023 | 2 | 2023 |
| Perspektivwechsel: Validierung von Bewertungsmultiplikatoren für KMU in Deutschland M Graffius, J Ulrich, B Felden, R Gubela ZfKE–Zeitschrift für KMU und Entrepreneurship, 227-255, 2023 | 2 | 2023 |
| How Owners’ Emotions Shape Small Family Firms’ Selling Price Perceptions RM Gubela, M Graffius, B Felden, S Wolff Academy of Management Proceedings 2021 (1), 13632, 2021 | 2 | 2021 |
| Nachfolge im Planungsbüro - Perspektiven | Informationen | Hilfen J Ulrich, R Gubela, I Schildhauer, M Graffius, B Felden | 1 | 2023 |
| Multi-Valued Treatments Uplift Modeling for Continuous Outcomes RM Gubela, S Lessmann | | 2019 |
Stefan LessmannProfessor of Information Systems, Humboldt-University of BerlinVerified email at hu-berlin.de