| Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers? G De Kerviler, NTM Demoulin, P Zidda Journal of Retailing and Consumer Services 31, 334-344, 2016 | 563 | 2016 |
| Waiting time influence on the satisfaction‐loyalty relationship in services F Bielen, N Demoulin Managing Service Quality: An International Journal 17 (2), 174-193, 2007 | 531 | 2007 |
| On the impact of loyalty cards on store loyalty: Does the customers’ satisfaction with the reward scheme matter? NTM Demoulin, P Zidda Journal of retailing and Consumer Services 15 (5), 386-398, 2008 | 277 | 2008 |
| An integrated model of self-service technology (SST) usage in a retail context NTM Demoulin, S Djelassi International Journal of Retail & Distribution Management 44 (5), 540-559, 2016 | 264 | 2016 |
| Drivers of customers’ adoption and adoption timing of a new loyalty card in the grocery retail market NTM Demoulin, P Zidda Journal of Retailing 85 (3), 391-405, 2009 | 246 | 2009 |
| Music congruency in a service setting: The mediating role of emotional and cognitive responses NTM Demoulin Journal of Retailing and Consumer Services 18 (1), 10-18, 2011 | 169 | 2011 |
| Acceptance of text-mining systems: The signaling role of information quality NTM Demoulin, K Coussement Information & management 57 (1), 103120, 2020 | 108 | 2020 |
| Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation V Swaen, N Demoulin, V Pauwels-Delassus Journal of Business Research, 2020 | 102 | 2020 |
| Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement N Demoulin, K Willems Journal of Business Research 104, 295-306, 2019 | 89 | 2019 |
| Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children KM Charry, NTM Demoulin International Journal of Advertising 31 (4), 773-794, 2012 | 68 | 2012 |
| Customer responses to waits for online banking service delivery NTM Demoulin, S Djelassi International Journal of Retail & Distribution Management 41 (6), 442-460, 2013 | 67 | 2013 |
| Designing a seamless shopping journey through omnichannel retailer integration H Cocco, NTM Demoulin Journal of Business Research 150, 461-475, 2022 | 64 | 2022 |
| Marketing research with IBM® SPSS statistics: a practical guide K Charry, K Coussement, N Demoulin, N Heuvinck Routledge, 2016 | 64 | 2016 |
| Marketing research with SAS enterprise guide K Coussement, N Demoulin Routledge, 2017 | 26 | 2017 |
| Children’s response to co-branded products: the facilitating role of fit K Charry, NTM Demoulin International Journal of Retail & Distribution Management 42 (11/12), 1032-1052, 2014 | 22 | 2014 |
| Setting the framework for developing eGovernment services on cultural heritage A Carugati, E Hadzilias, N Demoulin ECIS 2005 Proceedings, 132, 2005 | 21 | 2005 |
| Marketing decision support system openness: A means of improving managers' understanding of marketing phenomena NTM Demoulin Decision Support Systems 44 (1), 79-92, 2007 | 15 | 2007 |
| On the differences between loyalty card adopters and nonadopters. N Demoulin, P Zidda 35th EMAC Conference, 2006 | 15 | 2006 |
| Making in-store payment enjoyable by adopting mobile payment G De Kerviler, NTM Demoulin Annales des Mines-Réalités industrielles, 64-68, 2017 | 9 | 2017 |
| Les cartes de fidélité fidélisent-elles la clientèle? N Demoulin, P Zidda Reflets et perspectives de la vie économique, 35-41, 2008 | 5 | 2008 |
