| Menciptakan pengalaman konsumen dengan experiential marketing ES Rini Jurnal manajemen bisnis 2 (1), 15-20, 2009 | 137 | 2009 |
| Pengaruh Agnes Monica sebagai celebrity endorser terhadap pembentukan brand image Honda Vario ES Rini, DW Astuti BISMA: Jurnal Bisnis dan Manajemen 6 (1), 2012 | 112 | 2012 |
| Analysis of Murabahah Financing Marketing Strategy at PT BPRS Amanah Insan Cita, Medan, North Sumatra, Indonesia A Setiawan, ES Rini, I Sadalia, MT Daulay International Journal of Science and Business 3 (2), 64-73, 2019 | 91 | 2019 |
| The effect of brand image and product quality on re-purchase intention with customer satisfaction as intervening variables in consumers of skincare oriflame users–a study on … NM Girsang, ES Rini, P Gultom European Journal of Management and Marketing Studies, 2020 | 85 | 2020 |
| Factors that influencing the satisfaction and loyalty of silkair international flight service passengers at Kualanamu airport, Deli Serdang, Indonesia MT Daulay, A Sanny, ES Rini, I Sadalia International Journal of Civil Engineering and Technology (IJCIET), 1-10, 2018 | 84 | 2018 |
| The effect of e-service quality on e-loyalty through e-satisfaction on students of Ovo application users at the Faculty of Economics and Business, University of North Sumatra … H Nasution, A Fauzi, ES Rini European Journal of Management and Marketing Studies, 2019 | 75 | 2019 |
| Customer experience, net emotional value and net promoter score on muslim middle class women in medan SH Situmorang, ES Rini, I Muda International Journal of Economic Research 14 (20), 269-283, 2017 | 74 | 2017 |
| Social network ties, proactive entrepreneurial behavior and successful retail business: a study on Indonesia small enterprises MDTP Nasution, ES Rini, Y Absah, BKF Sembiring Journal of Research in Marketing and Entrepreneurship 24 (1), 141-160, 2022 | 63 | 2022 |
| Sirojuzilam, & Situmorang, Syafrizal, H.(2023). Mediating Role Of Authenticity In The Relationship Between Destination Image And Destination Loyalty. Innovative Marketing, 19 (4) Y Yuliana, ES Rini | 54 | 2023 |
| Green-Innovation Value Creation Perspective In Improving Marketing Performance In Palm Oil Plantation Industry Access To Success. 23 (186), 2559 MH Fikri, ES Rini, P Ginting, BKF Sembiring | 54 | 2022 |
| The effect of electronic word of mouth (e-wom) and brand image on repurchase intention moderated by brand trust in the Garuda Indonesia Airline NN Sari, A Fauzi, ES Rini International Journal of Research and Review 8 (9), 81-91, 2021 | 51 | 2021 |
| Peran pengembangan produk dalam meningkatkan penjualan ES Rini Jurnal Ekonom 16 (1), 30-38, 2013 | 51 | 2013 |
| The influence of seller reputation and online customer reviews towards purchase decisions through consumer trust from C2C e-commerce platform users in Medan, North Sumatera … AN Zahara, ES Rini, BKF Sembiring International Journal of Research and Review 8 (2), 422-438, 2021 | 49 | 2021 |
| The effect of online customer review and promotion through e-trust on the purchase decision of Bukalapakin Medan City R Regina, ES Rini, BKF Sembiring International Journal of Research and Review 8 (8), 236-243, 2021 | 46 | 2021 |
| Pengaruh brand equity flash disk merek Kingston terhadap keputusan pembelian pada mahasiswa Amik MBP Medan OB Pane Universitas Sumatera Utara, 2011 | 44 | 2011 |
| Impact of eCommerce service quality, recovery service quality, and satisfaction in Indonesia ES Rini, P Ginting, BKF Sembiring 2017 International Conference on Sustainable Information Engineering and …, 2017 | 35 | 2017 |
| The Effect of E-service quality and customer satisfaction on repurchase intention through online consumer review as intervening variables in the marketplace shopee A Fauzi, ES Rini Journal Research of Social Science, Economics, and Management 1 (6), 669-679, 2022 | 31 | 2022 |
| The influence of e-service quality on e-satisfaction and its impact on repurchase intention in using e-commerce applications on students of Universitas Sumatera Utara HCP Hasman, P Ginting, ES Rini International Journal of Research and Review 6 (10), 299-307, 2019 | 29 | 2019 |
| Intention to revisit tourist destinations in Indonesia. Innovative Marketing, 17 (4), 37–48 ES Rini, Y Absah, BKF Sembiring, MDT Putra | 28 | 2021 |
| The effect of social media, servicescape and customer experience on revisit intention with the visitor satisfaction as an intervening variables in the tree house on tourism … WR Situmorang, ES Rini, BKF Sembiring International Journal of Research and Review 7 (2), 79-84, 2020 | 27 | 2020 |