| Evaluating multiple classifiers for stock price direction prediction M Ballings, D Van den Poel, N Hespeels, R Gryp Expert systems with Applications 42 (20), 7046-7056, 2015 | 786 | 2015 |
| The role of marketer-generated content in customer engagement marketing M Meire, K Hewett, M Ballings, V Kumar, D Van den Poel Journal of Marketing 83 (6), 21-42, 2019 | 357 | 2019 |
| Identifying new product ideas: waiting for the wisdom of the crowd or screening ideas in real time S Hoornaert, M Ballings, EC Malthouse, D Van den Poel Journal of Product Innovation Management 34 (5), 580-597, 2017 | 176 | 2017 |
| A new livestream retail analytics framework to assess the sales impact of emotional displays N Bharadwaj, M Ballings, PA Naik, M Moore, MM Arat Journal of Marketing 86 (1), 27-47, 2022 | 141 | 2022 |
| Customer Event History for Churn Prediction: How long is long enough? M Ballings, DV Poel Expert Systems with Applications, 2012 | 139 | 2012 |
| The added value of social media data in B2B customer acquisition systems: A real-life experiment M Meire, M Ballings, D Van den Poel Decision Support Systems 104, 26-37, 2017 | 109 | 2017 |
| CRM in social media: Predicting increases in Facebook usage frequency M Ballings, D Van den Poel European Journal of Operational Research 244 (1), 248-260, 2015 | 86 | 2015 |
| The added value of auxiliary data in sentiment analysis of Facebook posts M Meire, M Ballings, D Van den Poel Decision Support Systems 89, 98-112, 2016 | 83 | 2016 |
| Cause marketing and customer profitability M Ballings, H McCullough, N Bharadwaj Journal of the Academy of Marketing Science 46, 234-251, 2018 | 79 | 2018 |
| Genalg: R based genetic algorithm E Willighagen, M Ballings R package version 0.1 1, 2005 | 79 | 2005 |
| AUC: threshold independent performance measures for probabilistic classifiers. 2013 M Ballings, D Van den Poel URL http://CRAN. R-project. org/package= AUC. R package version 0.3. 0, 2017 | 62* | 2017 |
| Social media optimization: Identifying an optimal strategy for increasing network size on Facebook M Ballings, D Van den Poel, M Bogaert Omega 59, 15-25, 2016 | 61 | 2016 |
| Evaluating multi-label classifiers and recommender systems in the financial service sector M Bogaert, J Lootens, D Van den Poel, M Ballings European Journal of Operational Research 279 (2), 620-634, 2019 | 58 | 2019 |
| The added value of Facebook friends data in event attendance prediction M Bogaert, M Ballings, D Van den Poel Decision Support Systems 82, 26-34, 2016 | 43 | 2016 |
| Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms M Bogaert, M Ballings, D Van den Poel, A Oztekin Decision Support Systems 147, 113517, 2021 | 41 | 2021 |
| Cross-media consumption: Insights from super bowl advertising N Bharadwaj, M Ballings, PA Naik Journal of interactive marketing 50 (1), 17-31, 2020 | 33 | 2020 |
| Kernel Factory: An ensemble of kernel machines M Ballings, D Van den Poel Expert Systems with Applications 40 (8), 2904-2913, 2013 | 28 | 2013 |
| Evaluating the importance of different communication types in romantic tie prediction on social media M Bogaert, M Ballings, D Van den Poel Annals of Operations Research 263, 501-527, 2018 | 22 | 2018 |
| Improving customer churn prediction by data augmentation using pictorial stimulus-choice data M Ballings, D Van den Poel, E Verhagen Management Intelligent Systems: First International Symposium, 217-226, 2012 | 16 | 2012 |
| Equity price direction prediction for day trading: Ensemble classification using technical analysis indicators with interaction effects D Van den Poel, C Chesterman, M Koppen, M Ballings 2016 IEEE Congress on Evolutionary Computation (CEC), 3455-3462, 2016 | 13 | 2016 |
Dirk Van den PoelSenior Full Professor (Gewoon Hoogleraar) Data Analytics, Ghent UniversityVerified email at ugent.be
