| Principios de marketing A Esteban, J García, MJ Narros, C Olarte, E Reinares, M Saco Editorial ESIC, Madrid, 2008 | 1441* | 2008 |
| Attitudes toward mobile advertising among users versus non-users of the mobile Internet A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara Telematics and Informatics 32 (2), 355-366, 2015 | 194 | 2015 |
| Assessing the acceptance of technological implants (the cyborg): Evidences and challenges J Pelegrin-Borondo, E Reinares-Lara, C Olarte-Pascual Computers in Human Behavior 70, 104-112, 2017 | 106 | 2017 |
| Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising JD Martín-Santana, C Muela-Molina, E Reinares-Lara, ... BRQ Business Research Quarterly 18 (3), 143-160, 2015 | 76 | 2015 |
| Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance E Reinares-Lara, C Olarte-Pascual, J Pelegrín-Borondo Computers in Human Behavior 85, 43-53, 2018 | 75 | 2018 |
| Fundamentos básicos de la gestión publicitaria en televisión E Reinares-Lara, PJ Reinares-Lara Esic Editorial, 2003 | 63 | 2003 |
| Proposal for modeling social robot acceptance by retail customers: CAN model+ technophobia Á Subero-Navarro, J Pelegrín-Borondo, E Reinares-Lara, ... Journal of Retailing and Consumer Services 64, 102813, 2022 | 62 | 2022 |
| Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities J Pelegrín-Borondo, E Reinares-Lara, C Olarte-Pascual, M Garcia-Sierra Frontiers in Psychology 7, 132, 2016 | 61 | 2016 |
| The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising E Reinares-Lara, JD Martín-Santana, C Muela-Molina Journal of Global Marketing 29 (1), 15-28, 2016 | 49 | 2016 |
| Nanoimplants that enhance human capabilities: A cognitive‐affective approach to assess individuals’ acceptance of this controversial technology E Reinares‐Lara, C Olarte‐Pascual, J Pelegrín‐Borondo, G Pino Psychology & Marketing 33 (9), 704-712, 2016 | 46 | 2016 |
| Influencia de la publicidad en las tendencias sociales: Una aproximación exploratoria al mercado publicitario español MN Jiménez, CO Pascual, E Reinares-Lara Estableciendo puentes en una economía global, 29, 2008 | 43 | 2008 |
| Auditoria financiera E Lara, G Brucil, V Saráuz Ibarra: Universidad Técnica del Norte, 2019 | 41 | 2019 |
| Do affective variables make a difference in consumers behavior toward mobile advertising? MP Martínez-Ruiz, A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara Frontiers in psychology 7, 2018, 2017 | 41 | 2017 |
| Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile B García-Henche, E Reinares-Lara, G rmelini aDResearch: Revista Internacional de Investigación en Comunicación, 76-93, 2013 | 41* | 2013 |
| Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness JD Martín-Santana, E Reinares-Lara, C Muela-Molina Psychology of Music 43 (6), 763-778, 2015 | 40 | 2015 |
| La investigación de la demanda turística en España: recopilación y análisis ÁE Talaya, EMR Lara Estudios turísticos, 81-104, 1996 | 32 | 1996 |
| Mobile-assisted showrooming behavior and the (r) evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality M Alesanco-Llorente, E Reinares-Lara, J Pelegrín-Borondo, ... Technological Forecasting and Social Change 191, 122514, 2023 | 31 | 2023 |
| Brand notoriety and the communication media P Alameda, CO PASCUAL, E Reinares, M Saco Esic Market, 357-382, 2006 | 31* | 2006 |
| Model of acceptance of a new type of beverage: Application to natural sparkling red wine CO Pascual, JP Borondo, EMR Lara Spanish Journal of Agricultural Research 15 (1), 2, 2017 | 30 | 2017 |
| Multi-vendor loyalty programs: influencing customer behavioral loyalty? T Villacé-Molinero, P Reinares-Lara, E Reinares-Lara Frontiers in Psychology 7, 204, 2016 | 30 | 2016 |
Cristina Olarte PascualProfessor of Marketing, Universidad de La RiojaVerified email at unirioja.es