Get my own profile
Public access
View all8 articles
1 article
available
not available
Based on funding mandates
Co-authors
Jinhong Xie （谢劲红）JC Penney Eminent Scholar Chair, Eminent Scholar & Professor of Marketing，University of FloridaVerified email at ufl.edu- Yong LiuProfessor of Marketing & Robert A. Eckert Endowed Chair, University of ArizonaVerified email at eller.arizona.edu
- Qi WangChina Europe International Business SchoolVerified email at ceibs.edu
- Jurui ZhangUniversity of Massachusetts BostonVerified email at umb.edu
- Shankar GanesanProfessor, University of Notre DameVerified email at nd.edu
- Andreas KaplanProfessor | President | KLUVerified email at the-klu.org
- Dr. Kay PetersUniversity of Hamburg, University of California DavisVerified email at uni-hamburg.de
- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Scott FayProfessor of Marketing, Syracuse UniversityVerified email at syr.edu
- Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelVerified email at idc.ac.il
- Sanjiv DasSanta Clara UniversityVerified email at scu.edu
- Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamVerified email at vu.nl
- Bruce E. PfeifferUniversity of New HampshireVerified email at unh.edu
- Chrysanthos DellarocasAssoc Provost of Digital Learning & Innovation, Richard C. Shipley Prof of IS, Boston UniversityVerified email at bu.edu
- Dina MayzlinUSC Marshall School of BusinessVerified email at marshall.usc.edu
- David GodesJohns Hopkins UniversityVerified email at jhu.edu
- Mengze shiHong Kong University of Science and TechnologyVerified email at ust.hk
- Xin Li (李昕）Professor, City University of Hong KongVerified email at cityu.edu.hk
- Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
- Zhu ZhangIowa State UniversityVerified email at iastate.edu
Follow
Yubo Chen
Coca-Cola Chair Professor, School of Economics and Management, Tsinghua University
Verified email at sem.tsinghua.edu.cn - Homepage