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Co-authors

Dr. Nimitha AboobakerSchool of Management Studies, Cochin university of Science and TechnologyVerified email at cusat.ac.in
Viviliaa FrancisResearch Scholar, Loyola College, ChennaiVerified email at loyolacollege.edu

ELDHO BABU

ELDHO BABU

Research Scholar, Department of Management Studies, Indian Institute of Technology, Madras

Verified email at smail.iitm.ac.in

Sustainability Influencer Marketing Consumer Behaviour Technology Adoption


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Pandemic and Work-life balance; An exploration on how the employees of Big-4 accounting firms manage their work lives during Covid-19 E Babu An Exploration on How the Employees of Big-4 Accounting Firms Manage Their …, 2022	3	2022
Artificial intelligence and ageing populations: Can robotics and AI address the rising needs of the elderly? E Babu, NM Joseph Journal of Enabling Technologies, 2025		2025
Unveiling the Impact of Influencer Attributes on Purchase Intention of Gen Z: The Moderating Role of Parasocial Interaction E Babu, NM Joseph, N Aboobaker Global Business Review, 09721509241280996, 2024		2024

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Articles 1–3