| Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation T Eriksson, A Bigi, M Bonera The TQM Journal 32 (4), 795-814, 2020 | 235 | 2020 |
| The European Millennials Versus the US Millennials: Similarities and Differences A Bigi, E Corvi, G Ng | 46* | 2007 |
| Measuring hotel service quality from online consumer reviews: A proposed method E Boon, M Bonera, A Bigi Information and Communication Technologies in Tourism 2014: Proceedings of …, 2013 | 35 | 2013 |
| When satire is serious: how political cartoons impact a country's brand A Bigi, K Plangger, M Bonera, CL Campbell Journal of Public Affairs 11 (3), 148-155, 2011 | 34 | 2011 |
| How customer and product orientations shape political brands A Bigi, E Treen, A Bal Journal of Product & Brand Management 25 (4), 365-372, 2016 | 31 | 2016 |
| Political marketing: understanding and managing stance and brand positioning A Bigi KTH Royal Institute of Technology, 2016 | 22 | 2016 |
| Viral political communication and readability: An analysis of an Italian political blog A Bigi Journal of Public Affairs 13 (2), 209-217, 2013 | 14 | 2013 |
| Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy A Bigi, F Cassia, MM Ugolini British Food Journal 124 (2), 573-589, 2022 | 12 | 2022 |
| Clustering of influential wine bloggers using automated content analysis techniques S Lord Ferguson, L Ewing, A Bigi, H Diba Journal of wine research 30 (2), 157-165, 2019 | 10 | 2019 |
| Evaluating political party positioning over time: a proposed methodology A Bigi, M Bonera, A Bal Journal of Public Affairs 16 (2), 128-139, 2016 | 8 | 2016 |
| Political party Brand identity and Brand image: an empirical assessment A Bigi, M Bonera Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 5 | 2015 |
| Are the Italian Millennials similar or different from the US Millennials E Corvi, M Bonera, A Bigi Conference proceedings Seventh International Business Conference, Sidney …, 2007 | 4 | 2007 |
| Cultural Differences and Different Stimuli for Online Purchasing Intention A Bigi, M Bonera, E Corvi World Journal of Social Sciences, 2018 | 2 | 2018 |
| The Effects of Consumer Self-Confidence dimensions on Environmental Attitudes CE Bigi A., Bonera M. Refereed Proceedings of the Business Systems Laboratory - 2nd International …, 2014 | 2* | 2014 |
| Are the Italian millennials similar or different from the US millennials? A Bigi, M Bonera, E Corvi Seventh International Business Research Conference, ---, 2007 | 2 | 2007 |
| The Perspective of Digital Ecosystems for Accessible Tourism: Conceptual and Operational Issues F Cassia, A Bigi, M Ugolini Accessible Tourism in the Digital Ecosystem, 31-43, 2023 | 1 | 2023 |
| Luxury Brand Metaverse Runway Shows: relevant themes A Bigi, M Bonera, A Ghanavat Società Italiana Marketing (SIM) Conference 2023, 2023 | 1 | 2023 |
| Keyword research analysis: a new methodological approach to brand positioning evaluation M Bonera, A Bigi, A Cavalli Grand Challenges: Companies and Universities Working for a Better Society 99, 2020 | 1 | 2020 |
| A proposed benchmark analysis of the connection between wine production and destination perception A Bigi, M Bonera Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 1 | 2016 |
| Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing? A Bigi, M Bonera, I Tuncay Academy of Marketing Science Annual Conference, 1-9, 2023 | | 2023 |
Michelle BoneraAssociate Professor (PHD) - Università degli studi di BresciaVerified email at unibs.it