| eWOM source credibility, perceived risk and food product customer's information adoption S Hussain, W Ahmed, RMS Jafar, A Rabnawaz, Y Jianzhou Computers in human behavior 66, 96-102, 2017 | 538 | 2017 |
| Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications S Hussain, W Guangju, RMS Jafar, Z Ilyas, G Mustafa, Y Jianzhou Computers in Human Behavior 80, 22-32, 2018 | 333 | 2018 |
| Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores RMS Jafar, W Ahmad, Y Sun Technology in Society 74, 102265, 2023 | 95 | 2023 |
| Social media usage and employee’s job performance: The moderating role of social media rules RMS Jafar, S Geng, W Ahmad, B Niu, FTS Chan Industrial Management & Data Systems 119 (9), 1908-1925, 2019 | 84 | 2019 |
| Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions RMS Jafar, W Ahmad Tourism Review 79 (2), 321-336, 2023 | 63 | 2023 |
| Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic W Ahmad, RMS Jafar, A Waheed, H Sun, SSAS Kazmi Journal of Cleaner Production 389, 135888, 2023 | 53 | 2023 |
| Impact of public investment on economic growth A Rabnawaz, R Sohail Jafar South Asia Journal of Multidisciplinary Studies (SAJMS) 1 (8), 62-75, 2015 | 34 | 2015 |
| Impact of e-service quality on purchase intention through mediator perceived value in online shopping W Ahmed, S Hussain, MS Jafar, W Latif, M Sultan, Y JianZhou Journal of Information Engineering and Applications 7 (8), 24-28, 2017 | 27 | 2017 |
| Job embeddedness: cross-cultural comparison between China and Pakistan during COVID-19 pandemic M Rafiq, RMS Jafar, W Ahmad, O Dastane, MA Sial Vision, 09722629221129980, 2022 | 13 | 2022 |
| Microcredit and economic welfare: Experience of poor rural households from Pakistan WU Latif, S Ullah, W Ahmed, MU Sultan, RMS Jafar, M Tariq, W Linping Journal of International Development 32 (6), 976-997, 2020 | 12 | 2020 |
| Willingness-to-pay for organic food in Pakistan: The effect of motivational factors and mediated role of attitude U Sana, WU Latif, W Ahmad, MS Jafar, M Pervez, N Ahmed, ... DEStech Trans. Econ. Bus. Manag 10, 2018 | 12 | 2018 |
| Aptitudes of Pakistani rice industry with respect to global trade RMS Jafar, A Rabnawaz, S Hussain, W Ahmed, P Zhuang | 11 | 2015 |
| On the marketing mix of Fujian tea tourism Y Chen, RMS Jafar, M Morley-Bunker, C Lin, L Chen, R Wu, P Zhuang International Conference on Social Science, Public Health and Education …, 2017 | 10 | 2017 |
| Integration and effective supply chain management: A review of agriculture in Pakistan and China S Hussain, W Ahmed, A Rabnawaz, R Sohail Jafar, H Akhtar, ... Journal of economics and sustainable development 6 (21), 2015 | 10 | 2015 |
| A comprehensive evaluation: water cycle algorithm and its applications RMS Jafar, S Geng, W Ahmad, S Hussain, H Wang Bio-inspired Computing: Theories and Applications: 13th International …, 2018 | 8 | 2018 |
| Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse RMS Jafar, W Ahmad, C Yi SAGE Open, 1-13, 2024 | 7* | 2024 |
| Electronic word of mouth communications and consumer's information adoption on the Internet S Hussain, W Ahmed, RMS Jafar, A Rabnawaz, H Akhtar, Y Jianzhou 2016 First IEEE International Conference on Computer Communication and the …, 2016 | 7 | 2016 |
| Client Intentions and Buying Behavior with Regard of Dairy Products-Review W Ahmed, S Hussain, A Rabnawaz, R Sohail Jafar, ZA Saqib, S Ullah, ... Journal of economics and sustainable development 7 (3), 2016 | 6 | 2016 |
| Revealing the secrets of metaverse technology adoption for sustainable performance via dual-stage SEM-ANN analysis RMS Jafar, Y Sun, B Niu, S Hussain, J Zhu, M Gu, AS Al-Adwan, Y Yang International Journal of Human–Computer Interaction, 1-18, 2024 | 5 | 2024 |
| Manager’s Age, Employee Environmental Passion, and Employee Green Engagement: A Conceptual Framework NR Khan, AH Siddiqui, RMS Jafar, MR Khan, W Ahmad Vision, 09722629231206270, 2024 | 5 | 2024 |
Dr. Safdar HussainPMAS-Arid Agriculture University RawalpindiVerified email at uaar.edu.pk