| Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers V Chauhan, R Yadav, V Choudhary International Journal of Bank Marketing 37 (1), 323-339, 2019 | 225 | 2019 |
| Intention to adopt internet banking in an emerging economy: a perspective of Indian youth R Yadav, V Chauhan, GS Pathak International Journal of Bank Marketing 33 (4), 530-544, 2015 | 138 | 2015 |
| Adoption of electronic banking services in India: an extension of UTAUT2 model V Chauhan, R Yadav, V Choudhary Journal of Financial Services Marketing, 1-14, 2022 | 81 | 2022 |
| Internet banking: Challenges and opportunities in Indian context V Chauhan, V Choudhary Apeejay-Journal of Management Sciences and Technology 2 (3), 29-40, 2015 | 47 | 2015 |
| Demographic Influences on Technology Adoption Behavior-A study of E-Banking Services in India V Chauhan Prabandhan: Indian Journal of Management, 2016 | 26 | 2016 |
| Understanding users' protective behavior and its suppressor effect on the perceived risk in M-wallet/banking use: An Indian urban-rural comparison V Chauhan Technological Forecasting and Social Change 201, 123255, 2024 | 9 | 2024 |
| E-banking services in India: A broad-brush survey of Indian banks V Chauhan, V Choudhary IUP Journal of Bank Management 15 (1), 28, 2016 | 9 | 2016 |
| Bibliometric review of telematics-based automobile insurance: Mapping the landscape of research and knowledge V Chauhan, J Yadav Accident Analysis & Prevention 196, 107428, 2024 | 7 | 2024 |
| Marketing of life insurance to the Indian BOP segment: A literature review Using the 4A framework R Joshi, V Chauhan, V Choudhary IUP Journal of Marketing Management 20 (4), 208-226, 2021 | 7 | 2021 |
| Barriers to adopting internet banking: analysing the influence of information availability and consumer demographics V Chauhan, V Choudhary International Journal of Financial Services Management 9 (3), 207-225, 2018 | 4 | 2018 |
| Energy saving behaviour among individuals in two different contexts: analysing the individuals' energy saving behaviour at home and workplace R Yadav, V Chauhan, A Srivastava International Journal of Environment, Workplace and Employment 4 (4), 347-363, 2018 | 3 | 2018 |
| Understanding intention to adopt telematics-based automobile insurance in an emerging economy: a mixed-method approach V Chauhan, R Joshi, V Choudhary Journal of Financial Services Marketing 29 (3), 1017-1036, 2024 | 2 | 2024 |
| CarryPro Backpacks: Creating a Niche in Backpacking R Rajput, R Yadav, V Chauhan Asian Journal of Management Cases, 09728201241254916, 2024 | | 2024 |
| Consumers’ E-banking behaviour in India: analyzing the effect of socio-demographic variables on intention to use, advice, perceived enjoyment, and risk V Chauhan, V Choudhary IMT Hyderabad, 1-2, 2020 | | 2020 |
| CONSUMERS’PERCEPTION TOWARDS THE BRANDED JEWELRY: ANALYZING INCOME DIFFERENCES V Choudhary, V Chauhan, S Batra Prestige International Journal of Management and Research 10 (4), 82-85, 2018 | | 2018 |
| Consumer Sentiments towards Marketing: Analyzing the impact of Age V Choudhary, V Chauhan, R Chowdhary, G Vyas | | 2018 |
| Income as Determinants of Purchase Involvement while Purchasing Apparels AL Vipin Choudhary, Vikas Chauhan International Journal of Latest Engineering and Management Research 2 (10 …, 2017 | | 2017 |
| Age as a determinant of E-Banking Acceptance: A Study of Indian Consumers VC Vikas Chauhan Developing Competencies and Skills for Global Competitiveness, 417-424, 2017 | | 2017 |
| Purchasing Behavior of Jewelry: A Comparative Study between the Consumers of Branded and Non-Branded Jewelry SB Vipin Choudhary, Vikas Chauhan International Journal of Innovative Knowledge Concepts 5 (10), 55-59, 2017 | | 2017 |
| Gender As Determinant of Openness of Information Processing of Consumers in Making Buying Decisions V Choudhary, R Chowdhary, V Chauhan, S Kulkarni Apeejay-Journal of Management Sciences and Technology, 2016 | | 2016 |
Dr Vipin ChoudharyProfessor & Head, Department of Marketing, Prestige Insitute of Management and Research, IndoreVerified email at pimrindore.ac.in