| Trust in Humanoid Robots: Implications for Services Marketing M Van Pinxteren, R Wetzels, J Rüger, M Pluymaekers, M Wetzels Journal of Services Marketing 33 (4), 507-518, 2019 | 467 | 2019 |
| Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions S Stead, R Wetzels, M Wetzels, G Odekerken-Schröder, D Mahr Journal of Service Research 25 (3), 440-459, 2022 | 40 | 2022 |
| There Is a Secret to Success: Linking Customer Experience Management Practices to Profitability R Wetzels, P Klaus, M Wetzels Journal of Retailing and Consumer Services 73, 103338, 2023 | 30 | 2023 |
| A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues M Wetzels, D Grewal, R Wetzels Journal of Service Research, 10946705231194602, 2023 | 6 | 2023 |
| A New Era of Technology-Infused Retailing D Grewal, AL Roggeveen, S Benoit, MLO Andrade, R Wetzels, M Wetzels Journal of Business Research 188, 115095, 2025 | | 2025 |
| From Star Trek to “Service Trek”: These Are the Voyages of the Service Community M Wetzels, R Wetzels, D Grewal Journal of Services Marketing, 2025 | | 2025 |
| Service Experience Lies in the Eye of the Beholder: Contextualizing Extant Literature Toward Integrating Eye-Tracking in Service Research R Wetzels, M Wetzels, J Lemmink, D Grewal, V Kuppelwieser Journal of Services Marketing, 2024 | | 2024 |