| COVID-19 and youth sports: Psychological, developmental, and economic impacts J Sanderson, K Brown International Journal of Sport Communication 13 (3), 313-323, 2020 | 83 | 2020 |
| NCAA football television viewership: Product quality and consumer preference relative to market expectations KM Brown, S Salaga Sport Management Review 21 (4), 377-390, 2018 | 30 | 2018 |
| Do fans care about the activist athlete? A closer look at athlete activism effect on brand image S Brown, NT Brison, G Bennett, KM Brown International Journal of Sport Communication 15 (4), 336-344, 2022 | 19 | 2022 |
| An Empirical Examination of Consumer Survey Use in Trademark Litigation K Brown Loy. LA Ent. L. Rev. 39, 237, 2019 | 12 | 2019 |
| Should Your Wearables Be Shareable? The Ethics of Wearable Technology in Collegiate Athletics SM Brown, KM Brown Marq. Sports L. Rev. 32, 97, 2021 | 10 | 2021 |
| Momentum and betting market perceptions of momentum in college football S Salaga, KM Brown Applied Economics Letters 25 (19), 1383-1388, 2018 | 10 | 2018 |
| A deficiency of donors or an abundance of barriers? Title IX fundraising challenges from the perspective of athletic department fundraisers MR Huml, KM Brown, MJ Bergman Journal of Intercollegiate Sport 13 (1), 48-68, 2020 | 7 | 2020 |
| Losing weight with Charles and Dan: Examining potential liability for endorser claims in weight loss advertisements NT Brison, AC Pickett, KM Brown Sport Marketing Quarterly 29 (2), 134-147, 2020 | 7 | 2020 |
| A tale of two trademarks: A US analysis of the protection strategies of adidas and converse KM Brown, NT Brison ESLJ 16, 1, 2018 | 7 | 2018 |
| “I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood A Johnson, NT Brison, HA Harris, KM Brown Sport, Business and Management: An International Journal 13 (5), 622-639, 2023 | 6 | 2023 |
| Think like Adidas: A Quantitative Analysis of Adidas' Trademark Protection Strategies KM Brown, NT Brison Marq. Sports L. Rev. 32, 445, 2022 | 5 | 2022 |
| Social Media and Politics in Sport KM Brown, S Brown Sport, Social Media, and Digital Technology 15, 145-163, 2022 | 4 | 2022 |
| Legal Considerations in Sport Management KM Brown, NT Brison, L Coffee Contemporary Sport Management 8, 2024 | 3 | 2024 |
| Higher education in a pandemic: An exploratory study of student disparities and faculty strategies for promoting student success during COVID-19 AC Pickett, R Ammon, LB Kruger, HS Yang, A Powell, KM Brown, ... International Journal of Kinesiology in Higher Education 7 (3), 231-245, 2023 | 2 | 2023 |
| Betting on Athlete Data: The Legal Landscape of Professional Sports, Athletes’ Rights and Gaming Companies SM Brown, KM Brown Journal of Global Sport Management, 1-21, 2022 | 2 | 2022 |
| A Theoretical Explanation of Sport Trademark Litigation: Already v. Nike and Forever 21 v. Adidas S Cho, N Brison, K Brown, K Quinn Journal of Global Sport Management 8 (1), 407-431, 2023 | 1 | 2023 |
| Protecting the brand: Analyzing the legal landscape of negative product placements KM Brown, W. Eric, Brown, Sarah M., Brown Marquette Intellectual Property and Innovation Law Review 28 (2), 2024 | | 2024 |
| Intellectual Property KM Brown, ZP Pedersen Encyclopedia of Sport Management, 2024 | | 2024 |
| Kentucky Basketball KM Brown Corruption and Scandal in American Sports, 2023 | | 2023 |
| Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Influence of Celebrity Athlete Endorsement on Ad Believability and Purchase Intentions AC Pickett, KM Brown, ZJ Damon, NT Brison Health Behavior Research 6 (2), 2023 | | 2023 |
Natasha T. BrisonAssociate Professor of Sport and Entertainment Management, University of South CarolinaVerified email at mailbox.sc.edu