| Customer engagement behavior: Theoretical foundations and research directions J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef Journal of Service Research 13 (3), 253-266, 2010 | 5651 | 2010 |
| Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics V Mittal, WA Kamakura Journal of Marketing Research 38 (1), 131-142, 2001 | 4221 | 2001 |
| Strengthening the satisfaction-profit chain EW Anderson, V Mittal Journal of Service Research 3 (2), 107-120, 2000 | 3070 | 2000 |
| “The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions,” V Mittal, WT Ross Jr., PM Baldasare Journal of Marketing 62 (1), 33-47, 1998 | 1931 | 1998 |
| “Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach,” V Mittal, P Kumar, M Tsiros Journal of Marketing 63 (2), 88-101, 1999 | 1464 | 1999 |
| Regret: A model of its antecedents and consequences in consumer decision making M Tsiros, V Mittal Journal of consumer Research 26 (4), 401-417, 2000 | 1070 | 2000 |
| Assessing the service-profit chain WA Kamakura, V Mittal, F De Rosa, JA Mazzon Marketing Science 21 (3), 294-317, 2002 | 833 | 2002 |
| Relating brandand customer perspectives on marketing management T Ambler, CB Bhattacharya, J Edell, KL Keller, KN Lemon, V Mittal Journal of service research 5 (1), 13-25, 2002 | 680 | 2002 |
| Dual emphasis and the long-term financial impact of customer satisfaction V Mittal, EW Anderson, A Sayrak, P Tadikamalla Marketing Science 24 (4), 544-555, 2005 | 534 | 2005 |
| E-service quality: A meta-analytic review M Blut, N Chowdhry, V Mittal, C Brock Journal of retailing 91 (4), 679-700, 2015 | 513 | 2015 |
| The impact of positive and negative affect and issue framing on issue interpretation and risk taking V Mittal, WT Ross Jr Organizational Behavior and Human Decision Processes 76 (3), 298-324, 1998 | 494 | 1998 |
| Donation behavior toward in-groups and out-groups: The role of gender and moral identity KP Winterich, V Mittal, WT Ross Jr Journal of Consumer Research 36 (2), 199-214, 2009 | 489 | 2009 |
| CRM implementation: Effectiveness issues and insights T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ... Journal of Service research 9 (2), 184-194, 2006 | 467 | 2006 |
| Understanding firms’ customer satisfaction information usage NA Morgan, EW Anderson, V Mittal Journal of marketing 69 (3), 131-151, 2005 | 456 | 2005 |
| The role of attributions in customer satisfaction: A reexamination M Tsiros, V Mittal, WT Ross Jr Journal of consumer research 31 (2), 476-483, 2004 | 445 | 2004 |
| Power distance belief and impulsive buying Y Zhang, KP Winterich, V Mittal Journal of Marketing Research 47 (5), 945-954, 2010 | 364 | 2010 |
| Do logo redesigns help or hurt your brand? The role of brand commitment MF Walsh, K Page Winterich, V Mittal Journal of Product & Brand Management 19 (2), 76-84, 2010 | 363 | 2010 |
| Customer complaining: the role of tie strength and information control V Mittal, JW Huppertz, A Khare Journal of retailing 84 (2), 195-204, 2008 | 335 | 2008 |
| When does recognition increase charitable behavior? Toward a moral identity-based model KP Winterich, V Mittal, K Aquino Journal of Marketing 77 (3), 121-134, 2013 | 331 | 2013 |
| When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization. KP Winterich, K Aquino, V Mittal, R Swartz Journal of applied psychology 98 (5), 759, 2013 | 328 | 2013 |
Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State UniversityVerified email at psu.edu