| Corporate image, loyalty, and commitment in the consumer travel industry JE Richard, A Zhang Journal of Marketing Management, 2011 | 288 | 2011 |
| Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing Tourism Management 71, 518-529, 2019 | 167 | 2019 |
| An examination of customer relationship management (CRM) technology adoption and its impact on business-to-business customer relationships JE Richard, PC Thirkell, SL Huff Total Quality Management & Business Excellence 18 (8), 927-945, 2007 | 138 | 2007 |
| Facebook: Investigating the influence on consumer purchase intention JE Richard, S Guppy Asian Journal of Business Research 4 (2), 1-15, 2014 | 131 | 2014 |
| In-store marketing: a strategic perspective KS Fam, B Merrilees, JE Richard, L Jósza, Y Li, J Krisjanous Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011 | 107 | 2011 |
| Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising JE Richard, PG Meuli Journal of Marketing Management 29 (5-6), 698-719, 2013 | 101 | 2013 |
| Does retail type matter? Consumer responses to channel integration in omni-channel retailing XJ Lim, JH Cheah, YK Dwivedi, JE Richard Journal of Retailing and Consumer Services 67, 102992, 2022 | 86 | 2022 |
| Consumer attitude towards sales promotion techniques: a multi-country study KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu Asia Pacific Journal of Marketing and Logistics 31 (2), 437-463, 2019 | 85 | 2019 |
| Small but sophisticated: Entrepreneurial marketing and SME approaches to brand management M Renton, U Daellenbach, S Davenport, J Richard Journal of Research in Marketing and Entrepreneurship 17 (2), 149-164, 2015 | 80 | 2015 |
| The strategic value of CRM: a technology adoption perspective JE Richard, PC Thirkell, SL Huff Journal of Strategic Marketing 15 (5), 421-439, 2007 | 67 | 2007 |
| Intranet portals: Marketing and managing individuals’ acceptance and use WD Neill, JE Richard Australasian Marketing Journal 20 (2), 147-157, 2012 | 60 | 2012 |
| Decoding service brand image through user-generated images M Bakri, J Krisjanous, JE Richard Journal of Services Marketing 34 (4), 429-442, 2020 | 55 | 2020 |
| CB-SEM latent interaction: Unconstrained and orthogonalized approaches JH Cheah, MA Memon, JE Richard, H Ting, TH Cham Australasian marketing journal 28 (4), 218-234, 2020 | 48 | 2020 |
| Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector M Renton, U Daellenbach, S Davenport, R James E Journal of Brand Management 23, 289-305, 2016 | 38 | 2016 |
| Publishing success of marketing academics: antecedents and outcomes J Richard, G Plimmer, KS Fam, C Campbell European Journal of Marketing 49 (1/2), 123-145, 2015 | 35 | 2015 |
| Exploring brand governance in SMEs: does socialisation provide a means to value creation? M Renton, JE Richard Journal of Brand Management 26, 461-472, 2019 | 31 | 2019 |
| The perfect little bump: does the media portrayal of pregnant celebrities influence prenatal attachment? J Krisjanous, JE Richard, A Gazley Psychology & Marketing 31 (9), 758-773, 2014 | 30 | 2014 |
| Entrepreneurship in marketing: Socializing partners for brand governance in EM firms M Renton, JE Richard Journal of Business Research 113, 180-188, 2020 | 28 | 2020 |
| The impact of Customer Relationship Management (CRM) technology on business-to-business customer relationships JE Richard Victoria University of Wellington, 2008 | 27 | 2008 |
| Rethinking catalogue and online B2B buyer channel preferences in the education supplies market JE Richard, F Purnell Journal of Interactive Marketing 37 (1), 1-15, 2017 | 23 | 2017 |
Emeritus Professor Kim-Shyan FamHarbin University of Commerce & Romanian American UniversityVerified email at magscholar.com