| Diagnosing harmful collinearity in moderated regressions: A roadmap PR Chennamaneni, R Echambadi, JD Hess, N Syam International Journal of Research in Marketing 33 (1), 172-182, 2016 | 63 | 2016 |
| Managing service quality in high customer contact B2B services across domestic and international markets N Pomirleanu, BJ Mariadoss, PR Chennamaneni Industrial Marketing Management 55, 131-143, 2016 | 58 | 2016 |
| A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda B Barney-McNamara, J Peltier, PR Chennamaneni, KE Niedermeier Journal of Research in Interactive Marketing 15 (1), 147-178, 2020 | 52 | 2020 |
| Student anxiety, preparation, and learning framework for responding to external crises: The moderating role of self-efficacy as a coping mechanism JW Peltier, PR Chennamaneni, KN Barber Journal of Marketing Education 44 (2), 149-165, 2022 | 34 | 2022 |
| Comarketing alliances: Should you contract on actions or outcomes? PR Chennamaneni, R Desiraju Management Science 57 (4), 752-762, 2011 | 27 | 2011 |
| Brand extensions via complements or substitutes: The moderating role of manufacturing transferability H Mao, B John Mariadoss, R Echambadi, PR Chennamaneni Marketing Letters 23, 279-292, 2012 | 20 | 2012 |
| Easy to please or hard to impress: Elucidating consumers' innate satisfaction N Pomirleanu, PR Chennamaneni, AS Krishen Journal of Business Research 69 (5), 1914-1918, 2016 | 13 | 2016 |
| Advance sales of services: Using direct versus indirect channels PR Chennamaneni, R Desiraju, A Krishnamoorthy Journal of Service Research 20 (2), 135-151, 2017 | 11 | 2017 |
| How do you properly diagnose harmful collinearity in moderated regressions P Chennamaneni, R Echambadi, JD Hess, N Syam Retrieved May 25, 2011, 2008 | 9 | 2008 |
| Teaching consumer analytics in advertising and IMC courses: Opportunities and challenges P Chennamaneni, V Lala, P Srivastava, G Chakraborty Journal of Advertising Education 15 (1), 52-58, 2011 | 6 | 2011 |
| Building human brands: The role of critical reviews N Pomirleanu, PR Chennamaneni, B John-Mariadoss, JA Schibrowsky Journal of Research in Interactive Marketing 17 (5), 681-697, 2023 | 3 | 2023 |
| Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective B John-Mariadoss, N Pomirleanu, PR Chennamaneni, R Ganesh Pillai, ... European Journal of Marketing 58 (1), 66-91, 2024 | 1 | 2024 |
| The Carrot and the Stick: Using Game Theory to Minimize Corruption in Guatemala M Echambadi, PR Chennamaneni Journal of Student Research 10 (2), 2021 | 1 | 2021 |
| A How-To-Guide For Bringing Artificial Intelligence Into Life In Your Marketing Curriculum: A Blueprint For Student Learning And Success VA Barger, PR Chennamaneni, AJ Dahl, JW Peltier Marketing Education Review, 1-10, 2024 | | 2024 |
| Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges P Srivastava, P Chennamaneni, V Lala, G Chakraborty Journal of Advertising Education, Forthcoming, 2011 | | 2011 |
| Marketing Partnerships: Impact of Monitoring Schemes and Cooperative Advertising Agreements P Chennamaneni | | 2009 |
