| Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda AH Alsharif, NZM Salleh, M Abdullah, A Khraiwish, A Ashaari Sage Open 13 (1), 21582440231156563, 2023 | 117 | 2023 |
| Consumer behaviour to be considered in advertising: A systematic analysis and future agenda AH Alsharif, NZM Salleh, SA Al-Zahrani, A Khraiwish Behavioral Sciences 12 (12), 472, 2022 | 83 | 2022 |
| Biomedical Technology in Studying Consumers’ Subconscious Behavior. AH Alsharif, NZ Md Salleh, A Khraiwish International Journal of Online & Biomedical Engineering 18 (8), 2022 | 67 | 2022 |
| The differential impacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality A Khraiwish, J Al-Gasawneh, J Joudeh, N Nusairat, Y Alabdi International Journal of Data and Network Science 6 (2), 315-324, 2022 | 36 | 2022 |
| Exploring factors influencing neuromarketing implementation in Malaysian Universities: Barriers and enablers AH Alsharif, NZM Salleh, AR Hashem E, A Khraiwish, L Putit, LSM Arif Sustainability 15 (5), 4603, 2023 | 32 | 2023 |
| CUSTOMERS'PERCEPTION OF SERVICE QUALITY IN SYRIAN RESTAURANTS OPERATING IN JORDAN: THE MEDIATING EFFECT OF CUSTOMER SATISFACTION JMM Joudeh, A Khraiwish, JA Al-Gasawneh, NA Abu-Loghod, ... Academy of Strategic Management Journal 20, 1-14, 2021 | 19 | 2021 |
| The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction B Fraihat, A Abozraiq, A Ababneh, A Khraiwish, M Almasarweh, ... Decision Science Letters 12 (4), 783-794, 2023 | 13 | 2023 |
| Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis. AH Alsharif, NZM Salleh, A Khraiwish, LN Homsi International Journal of Online & Biomedical Engineering 19 (16), 2023 | 11 | 2023 |
| Evaluating attitudes and intention to use of personal protective equipment (PPE) during the COVID-19 pandemic JMM Joudeh, A Khraiwish, NN Ali, NA Abu-Loghod, AHM Joudeh Academy of Strategic Management Journal 20, 1-15, 2021 | 8 | 2021 |
| Tools in Marketing Research: Exploring Emotional Responses to Stimuli A Alsharif, A Khraiwish Scientific Annals of Economics and Business, 2024 | 5 | 2024 |
| Conceptualizing Ethical AI-Enabled Marketing: Current State and Agenda for Future Research MAH Eid, MA Hashesh, AAA Sharabati, A Khraiwish, S Al-Haddad, ... Preprints, 2024 | 3 | 2024 |
| Efficacy Of Marketing Communications' Strategy (MCS): An Empirical Study BA Al Qaied, M Al–Qeed, A Khraiwish, BM AlWadi, JA Al-Gasawneh Journal of Positive School Psychology, 3757-3768, 2022 | 1 | 2022 |
| Insights and Influencers: A Decade of Social Media Marketing Research Revealed Through Bibliometrics A Khraiwish, AH Alsharif Scientific Annals of Economics and Business 71 (4), 497-518, 2024 | | 2024 |
| Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior J Wang, AH Alsharif, N Abd Aziz, A Khraiwish, NZM Salleh SAGE Open 14 (4), 21582440241305365, 2024 | | 2024 |
| Conceptualizing Ethical AI-Enabled Marketing: Current State and Agenda for Future Research M Al Haj Eid, A Hashesh, AA Sharabati, A Khraiwish, S Al-Haddad, ... | | 2024 |
