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Citations per year
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Cited by
All
Since 2020
Citations
36
36
h-index
2
2
i10-index
1
1
0
24
12
2023
2024
2025
9
23
4
Co-authors
Sivakumar Alur
VIT Vellore
Verified email at vit.ac.in
Uma P Jaidev
Professor, School of Management, Presidency University Bengaluru
Verified email at presidencyuniversity.in
Kiran Babu Nc
Alliance University
Verified email at alliance.edu.in
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Priya K M
Other names
Priya Deepak
Vellore Institute of Technology
Verified email at vitstudent.ac.in
Food and nutrition labelling
Marketing
Consumer behaviour
Articles
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Co-authors
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Cited by
Cited by
Year
Analyzing consumer behaviour towards food and nutrition labeling: A comprehensive review
KM Priya, S Alur
Heliyon
, 2023
26
2023
Price perception & continued intention to buy organic food: A mediated moderation model
KM Priya, UP Jaidev
Academy of Marketing Studies Journal 26 (2)
, 2022
7
2022
Examining nutrition label knowledge, self-efficacy, and nutrition facts panel usage
KM Priya, S Alur
IRJMS 5, 251-262
, 2024
2
2024
Benchmarking nutrition facts panel label–a consumer ethics perspective using health belief model
KM Priya, S Alur
Benchmarking: An International Journal
, 2024
1
2024
Discovering Consumer Behavior Towards Back-of-Pack Nutrition Labels: A Systematic Literature Review
KM Priya, K Babu
Current Research in Nutrition and Food Science Journal 12 (2), 502-526
, 2024
2024
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