| Personalized digital marketing recommender engine RK Behera, A Gunasekaran, S Gupta, S Kamboj, PK Bala Journal of Retailing and Consumer Services 53, 101799, 2020 | 304 | 2020 |
| The emerging role of cognitive computing in healthcare: A systematic literature review RK Behera, B P. K., A Dhir International Journal of Medical Informatics 129, 154-166, 2019 | 201 | 2019 |
| Cognitive Chatbot for personalised contextual customer service: Behind the scene and beyond the hype RK Behera, PK Bala, A Ray Information Systems Frontiers 26 (3), 899-919, 2024 | 112 | 2024 |
| Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective RK Behera, PK Bala, NP Rana, H Kizgin Journal of Business Research 141, 685-701, 2022 | 86 | 2022 |
| Predicting malarial outbreak using machine learning and deep learning approach: a review and analysis G Kalipe, V Gautham, RK Behera 2018 International Conference on Information Technology (ICIT), 33-38, 2018 | 67 | 2018 |
| Assessing factors influencing consumers' non-adoption intention: exploring the dark sides of mobile payment RK Behera, PK Bala, NP Rana Information Technology & People 36 (7), 2941-2976, 2023 | 38 | 2023 |
| Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers RK Behera, PK Bala, NP Rana Journal of Cleaner Production 399, 136605, 2023 | 27 | 2023 |
| Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services A Kumar, PK Bala, S Chakraborty, RK Behera Journal of Retailing and Consumer Services 76, 103586, 2024 | 26 | 2024 |
| Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty RK Behera, PK Bala Industrial Marketing Management 109, 14-31, 2023 | 26 | 2023 |
| A techno-business platform to improve customer experience following the brand crisis recovery: A B2B perspective RK Behera, PK Bala, NP Rana, H Kizgin Information Systems Frontiers, 1-25, 2022 | 25 | 2022 |
| Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach RK Behera, PK Bala, SV Tata, NP Rana International Journal of Emerging Markets 18 (8), 1948-1977, 2023 | 23 | 2023 |
| Big data ecosystem: Review on architectural evolution KN Singh, RK Behera, JK Mantri Emerging Technologies in Data Mining and Information Security: Proceedings …, 2019 | 22 | 2019 |
| Big data analytics in real time-technical challenges and its solutions RK Behera, AK Sahoo, C Pradhan 2017 International Conference on Information Technology (ICIT), 30-35, 2017 | 20 | 2017 |
| Big Data Architectures: A detailed and application oriented review GK Kalipe, RK Behera Int. Journal Innov. Technol. Explor. Eng 8, 2182-2190, 2019 | 19 | 2019 |
| Responsible natural language processing: A principlist framework for social benefits RK Behera, PK Bala, NP Rana, Z Irani Technological Forecasting and Social Change 188, 122306, 2023 | 15 | 2023 |
| Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0 RK Behera, PK Bala, NP Rana, RS Algharabat, K Kumar Marketing Intelligence & Planning, 2024 | 13 | 2024 |
| Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism RK Behera, PK Bala, NP Rana Information Technology & Tourism 26 (2), 219-253, 2024 | 10 | 2024 |
| Self-promotion and online shaming during COVID-19: A toxic combination RK Behera, PK Bala, NP Rana, G Kayal International Journal of Information Management Data Insights 2 (2), 100117, 2022 | 10 | 2022 |
| A rule-based automated machine learning approach in the evaluation of recommender engine RK Behera, PK Bala, R Jain Benchmarking: An International Journal 27 (10), 2721-2757, 2020 | 9 | 2020 |
| Assessing the intention to adopt computational intelligence in interactive marketing RK Behera, PK Bala, NP Rana Journal of Retailing and Consumer Services 78, 103765, 2024 | 8 | 2024 |
Dr. Pradip Kumar BalaProfessor, Information Systems & Business Analytics, IIM RanchiVerified email at iimranchi.ac.in