| Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation L Scott, D Vigar‐Ellis International journal of consumer studies 38 (6), 642-649, 2014 | 290 | 2014 |
| Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation S Mkhize, D Ellis Journal of Cleaner Production 242, 118415, 2020 | 114 | 2020 |
| A systematic review of socio-technical gender bias in AI algorithms P Hall, D Ellis Online Information Review 47 (7), 1264-1279, 2023 | 84 | 2023 |
| The effect of wine knowledge type on variety seeking behavior in wine purchasing D Ellis, F Mattison Thompson Journal of wine research 29 (2), 71-86, 2018 | 70 | 2018 |
| Consumer wine knowledge: components and segments D Ellis, A Caruana International Journal of Wine Business Research 30 (3), 277-291, 2018 | 69 | 2018 |
| Knowledge effects on the exploratory acquisition of wine D Vigar-Ellis, L Pitt, A Caruana International Journal of Wine Business Research 27 (2), 84-102, 2015 | 58 | 2015 |
| The importance of choice attributes and the positions of the airlines within the South African domestic passenger airline industry as perceived by passengers at Durban … B Campbell, D Vigar-Ellis Southern African Business Review 16 (2), 97-119, 2012 | 56 | 2012 |
| Knowing what they know: A managerial perspective on consumer knowledge D Vigar-Ellis, L Pitt, P Berthon Business Horizons 58 (6), 679-685, 2015 | 54 | 2015 |
| Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketing D Vigar-Ellis, L Pitt, A Caruana Journal of Wine Research 26 (4), 304-318, 2015 | 46 | 2015 |
| Winery website loyalty: The role of sales promotion and service attributes JE Pelet, B Lecat, J Khan, S Rundle-Thiele, LW Lee, D Ellis, MMG Wolf, ... International Journal of Wine Business Research 30 (2), 138-152, 2018 | 37 | 2018 |
| Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market: UTAUT2 model extension S Axcell, D Ellis Young Consumers 24 (2), 184-202, 2023 | 31 | 2023 |
| Smartphone Applications-Idea sourcing and app development: Implications for firms D Vigar-Ellis South African Journal of Economic and Management Sciences 17 (3), 232-248, 2014 | 29 | 2014 |
| Big Five personality traits and financial salesperson performance: An application of Chernoff faces N Lilford, D Vigar-Ellis, D Nel Journal of Financial Services Marketing 19, 146-154, 2014 | 26 | 2014 |
| Boys’ boarding school management: understanding the choice criteria of parents D Vigar-Ellis South African Journal of Education 33 (1), 2013 | 23 | 2013 |
| Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products D Ellis KTH Royal Institute of Technology, Division of Industrial Marketing, INDEK, 2015 | 21 | 2015 |
| Perceptions towards SMS marketing: An exploratory investigation D Vigar-Ellis, L Ellis, C Barraclough Management Dynamics: Journal of the Southern African Institute for …, 2007 | 20 | 2007 |
| Consumer cooperation in sustainability: The green gap in an emerging market N Mkhize, D Ellis Green Business: Concepts, Methodologies, Tools, and Applications, 17-34, 2019 | 17 | 2019 |
| Attributes influencing clothing store choice for an emerging market’s Generation Y Twixter customers KH Thompson, D Ellis, S Soni, S Paterson The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018 | 17 | 2018 |
| Don’t believe the hype: a grounded exploratory six country wine purchasing study JÉ Pelet, B Lecat, J Khan, S Rundle-Thiele, LW Lee, D Ellis, ... Journal of wine research 28 (2), 91-104, 2017 | 13 | 2017 |
| Understanding the needs of science access students for university support services Y Chetty, D Vigar-Ellis South African Journal of Higher Education 26 (5), 908-925, 2012 | 13 | 2012 |