| A Study on the Influence of Senses and the Effectiveness of Sensory Branding RV Rupini, R Nandagopal Journal of Psychiatry 18 (2), 236, 2015 | 87 | 2015 |
| Brand preference of soft drinks in rural Tamil Nadu R Nandagopal, P Chinnaiyan Indian Journal of Marketing 33 (1), 14-17, 2003 | 50 | 2003 |
| Research methods in business R Nandagopal, KA Rajan, N Vivek Excel Books India, 2008 | 42 | 2008 |
| Influence of decision makers' characteristics on risk analysis in strategic investment decisions M Kannadhasan, R Nandagopal Journal of Modern Accounting and Auditing 6 (4), 38, 2010 | 37 | 2010 |
| Disclosure Studies –A Commentary on the Methods and Measures D Kavitha, R Nandagopal Indian Journal of Corporate Governance 4 (1), 29-46, 2011 | 29 | 2011 |
| Impact of the busyness and board independence on the discretionary disclosures of Indian firms D Kavitha, R Nandagopal International Journal of Law and Management 61 (1), 250-265, 2019 | 22 | 2019 |
| Sustainable development practices adopted by SMEs in a developing economy: An empirical study BU Maheswari, R Nandagopal, D Kavitha IUP Journal of Management Research 17 (3), 7-19, 2018 | 17 | 2018 |
| Occupational stress: A study of employee stress in Indian ITES industry S Annamali, R Nandagopal Allied Publishers Pvt. Ltd. India, 2015 | 17 | 2015 |
| Changing perspectives of corporate governance in India D Kavitha, R Nandagopal International Journal of Indian Culture and Business Management 7 (1), 72-89, 2013 | 14 | 2013 |
| Sale of Public Enterprise Shares: Frittering Away Nation's Wealth RK Mishra, R Nandagopal, ALS Mohammad Economic and Political Weekly, M163-M168, 1993 | 14 | 1993 |
| Indian Ethos & Values In Management R Nandagopal Tata McGraw Hill Education Private Limited, 2010 | 13 | 2010 |
| Sustainability practices and firm performance in small and medium sized family run firms: A generational perspective BU Maheswari, D Kavitha, R Nandagopal Journal of Management Research 18 (2), 127-136, 2018 | 12 | 2018 |
| State Transport Undertakings in India: Reforms andPrivatization Strategies RK Mishra, R Nandagopal International Journal of Public Sector Management 6 (5), 1993 | 12 | 1993 |
| Mobile payment usage intent in an Indian context: an exploratory study U Chandrasekhar, R Nandagopal Asian Journal of Information Technology 15 (3), 542-552, 2016 | 11 | 2016 |
| Do company-specific factors influence the extent of usage of risk analysis techniques in strategic investment decisions? M Kannadhasan, R Nandagopal ICFAI Journal of Financial Risk Management 7 (4), 55-72, 2010 | 10 | 2010 |
| A Study on the Influence of Senses and the Effectiveness of Sensory Branding R Nandagopal, RV Rupini Journal of psychiatry 18, 2015 | 9 | 2015 |
| Occupational stress: A study of employee stress in Indian ITES industry S Annamalai, R Nandagopal Allied Publishers, 2014 | 9 | 2014 |
| Customer Awareness With respect to ICICI Prudential Life Insurance Study with reference to Vellore R Nandagopal, J Sekkizhar, M Sathish Journal Of Contemporary Management Research 5 (1), 59, 2011 | 9 | 2011 |
| Consumer Attitude towards Mobile Advertising and its impacts on consumer behavioural Intention: A case study in Coimbatore City R Nandagopal, H Ha, RN Balamurugan, M Sathish, RS Sathyanarayanan, ... India, 2012 | 8 | 2012 |
| Working of State-level manufacturing public enterprises: promise and performance TL Sankar, RK Mishra, R Nandagopal Economic and Political Weekly, M42-M46, 1991 | 8 | 1991 |
Dr.D. KavithaAssociate Professor, PSG Institute of ManagementVerified email at psgim.ac.in
