| The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters A Fakhimi, T Garry, S Biggemann Australasian Marketing Journal 31 (4), 314-324, 2023 | 18 | 2023 |
| A study of the effect of technology & marketing strategies on innovative performance from the standpoint of the organizational project management (case study: Home appliances … H Ghorbani, A Fakhimi International Journal of Academic Research in Business and Social Sciences 3 …, 2013 | 7 | 2013 |
| Customer service experience of AI-based organisational frontlines A Fakhimi Doctoral dissertation, University of Otago, 2021 | 2 | 2021 |
| The Role Of Perceived Gratifications On Virtual Conversational Assistants’ Privacy Concerns A Fakhimi, T Garry, S Biggemann Australian and New Zealand Marketing Academy, 2022 | | 2022 |
| Customer relationships formation and development in AI-based organisational frontlines A Fakhimi, T Garry, S Biggemann AIRSI 2022 Technologies 4.0: in tourism, Service & Marketing, 2022 | | 2022 |
| AI-Empowered Organizational Frontline’s Role During The Crisis A Fakhimi, T Garry, S Biggemann Australian and New Zealand Marketing Academy, 2021 | | 2021 |
| The Effect of Emerging Technologies’ Infusion in Organizational Frontline on Trust A Fakhimi EMAC Annual Conference 2020, 2020 | | 2020 |
Sergio BiggemannAssociate Professor of Marketing, University of OtagoVerified email at otago.ac.nz