| Building understanding of the domain of consumer vulnerability SM Baker, JW Gentry, TL Rittenburg Journal of macromarketing 25 (2), 128-139, 2005 | 1110 | 2005 |
| Consumer ethnocentrism when foreign products are better M Supphellen, TL Rittenburg Psychology & Marketing 18 (9), 907-927, 2001 | 416 | 2001 |
| The ethical decision making of men and women executives in international business situations SR Valentine, TL Rittenburg Journal of Business Ethics 71, 125-134, 2007 | 277 | 2007 |
| Consumer vulnerability as a shared experience: Tornado recovery process in Wright, Wyoming SM Baker, DM Hunt, TL Rittenburg Journal of Public Policy & Marketing 26 (1), 6-19, 2007 | 169 | 2007 |
| Global ethics: An integrative framework for MNEs AB Desai, T Rittenburg Journal of Business Ethics 16, 791-800, 1997 | 113 | 1997 |
| Spanish and American business professionals' ethical evaluations in global situations SR Valentine, TL Rittenburg Journal of Business Ethics 51, 1-14, 2004 | 76 | 2004 |
| Ethical decision making in a peer-to-peer file sharing situation: The role of moral absolutes and social consensus CR Bateman, S Valentine, T Rittenburg Journal of Business Ethics 115, 229-240, 2013 | 74 | 2013 |
| Living in a gender-binary world: implications for a revised model of consumer vulnerability K McKeage, E Crosby, T Rittenburg Journal of Macromarketing 38 (1), 73-90, 2018 | 66 | 2018 |
| Dimensions and characteristics of time perceptions and perspectives among older consumers BS Guy, TL Rittenburg, DK Hawes Psychology & Marketing 11 (1), 35-56, 1994 | 61 | 1994 |
| Gender and ethics: Ethical judgments, ethical intentions, and altruism among healthcare professionals S Valentine, L Godkin, K Page, T Rittenburg Gender in Management: An International Journal 24 (2), 112-130, 2009 | 59 | 2009 |
| An empirical analysis of advertising by women entrepreneurs. HE Van Auken, TL Rittenburg, M Doran, SF Hsieh Journal of Small Business Management 32 (3), 1994 | 56 | 1994 |
| A re‐evaluation of the product innovation‐decision process: theimplications for product management M Parthasarathy, TL Rittenburg, A Dwayne Ball Journal of Product & Brand Management 4 (4), 35-47, 1995 | 44 | 1995 |
| Sarbanes–oxley section 406 code of ethics for senior financial officers and firm behavior S Ahluwalia, OC Ferrell, L Ferrell, TL Rittenburg Journal of Business Ethics 151, 693-705, 2018 | 42 | 2018 |
| Ethical implications of target market selection TL Rittenburg, M Parthasarathy Journal of Macromarketing 17 (2), 49-64, 1997 | 40 | 1997 |
| Spanish and American executives' ethical judgments and intentions TL Rittenburg, SR Valentine Journal of Business Ethics 38, 291-306, 2002 | 37 | 2002 |
| The Effects of Euphemism Usage in Business Contexts TL Rittenburg, GA Gladney, T Stephenson Journal of Business Ethics, 1-6, 2015 | 36 | 2015 |
| An ethical decision-making framework for competitor intelligence gathering TL Rittenburg, SR Valentine, JB Faircloth Journal of business ethics 70, 235-245, 2007 | 32 | 2007 |
| An empirical analysis of small business advertising HE Van Auken, BM Doran, TL Rittenburg Journal of Small Business Management 30 (2), 87, 1992 | 30 | 1992 |
| Euphemistic text affects attitudes, behavior GA Gladney, TL Rittenburg Newspaper Research Journal 26 (1), 28-41, 2005 | 28 | 2005 |
| Consumers’ navigation of risk perceptions in the adoption of stigmatized products EG Ndichu, TL Rittenburg Journal of Business Research 132, 340-353, 2021 | 21 | 2021 |
Sean ValentineProf of Management/Chair, Chester Fritz Prof/Eugene Dahl Endowed Chair, University of North DakotaVerified email at und.edu