| Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation JD Lin, NYJ Kim, E Uduehi, A Keinan Journal of Consumer Research, ucad076, 2023 | 9 | 2023 |
| Intersectionality in marketing: A paradigm for understanding understudied consumers E Uduehi, JK Saint Clair, R Crabbe Journal of Marketing, 00222429241258493, 2024 | 8 | 2024 |
| When diversity backfires: The asymmetric role of multicultural marketing on brand perception E Uduehi, J Saint Clair, M Hamilton, A Reed Available at SSRN 4631628, 2023 | 3 | 2023 |
| The Stigmatized Consumer: Role of Language and Diversity on Consumer Behavior EO Uduehi University of Pennsylvania, 2021 | 1 | 2021 |
| When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels For Stigmatized Groups E Uduehi, A Reed ACR North American Advances, 2018 | 1 | 2018 |
| When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception E Uduehi, JK Saint Clair, M Hamilton, A Reed Journal of Consumer Research, ucae068, 2025 | | 2025 |
| The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations E Uduehi, AJ Barnes Journal of Marketing, 00222429241283811, 2024 | | 2024 |
| Room for Error: The Compensatory Effect of Ownership Awareness on Brand Evaluations E Uduehi, A Barnes Available at SSRN 4443938, 2023 | | 2023 |
| Intervening Tradeoffs in Healthcare Choices N Davis, B Turner, E Uduehi, A Martin Advances in Consumer Research 51, 246-247, 2023 | | 2023 |
| Commercial Glitch-Apparel Study E Uduehi, A Barnes OSF, 2021 | | 2021 |
| Racial Salience and Consumer Choice BL Turner, E Uduehi OSF, 2020 | | 2020 |
| Morality and Political Correctness E Uduehi, A Reed OSF, 2019 | | 2019 |
