| On the relationship between brand scandal and consumer attitudes: A literature review and research agenda S Kapoor, S Banerjee International Journal of Consumer Studies 45 (5), 1047-1078, 2021 | 59 | 2021 |
| The role of retailers during brand scandals: insights from a case study S Kapoor, S Banerjee, P Signori International Journal of Retail & Distribution Management 50 (2), 276-298, 2022 | 16 | 2022 |
| Retailers’ interventions, social media amplification, consumer and food brand scandal S Kapoor, S Banerjee Journal of International Food & Agribusiness Marketing, 1-28, 2023 | 1 | 2023 |
| Sustainable brand communications about value-related scandals S Kapoor, P Signori the 22nd International Marketing Trends conference proceedings, 1-6, 2023 | 1 | 2023 |
| Consumer emotions and perceptions about value-related brand scandals: insights from a qualitative study S Kapoor, P Signori, G De Nardi The 23rd International Marketing Trends Proceedings, 1-7, 2024 | | 2024 |
| A study on the impact of corporate actions on consumer attitudes in the case of a brand scandal: mediating role of pre-scandal brand experience and brand trust S Kapoor, S Banerjee, P Signori The 11th International Conference on Contemporary Marketing Issues …, 2023 | | 2023 |
| Reducing inequalities with sustainable brand communication: learning lessons from brand scandals S Kapoor, P Signori The 10th International Conference on Contemporary Marketing issues …, 2022 | | 2022 |
| Corporate actions mediating the consumer’s brand trust and attitude in case of a brand scandal S Kapoor, S Banerjee, P Signori Conference Proceedings International Conference on Contemporary Marketing …, 2021 | | 2021 |
| A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL S Kapoor, S Banerjee Global Marketing Conference, 1089-1089, 2020 | | 2020 |
| A study on impact of brand scandal on consumer attitudes S Kapoor New Delhi, 0 | | |
