Asep Mulyana

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Ujang SumarwanConsumer Behavior, Marketing, AACIM, APMMI Ketua PSPMB-SB-IPB, School of Business BogorVerified email at apps.ipb.ac.id
Harjum MuharamHead of Management Department, Faculty of Economics and Business, Diponegoro University SemarangVerified email at lecturer.undip.ac.id
Isfenti SadaliaDoctor Management USUVerified email at usu.ac.id
RITA KOMALADEWIUniversitas PadjadjaranVerified email at unpad.ac.id
Budi HarsantoUniversitas PadjadjaranVerified email at unpad.ac.id
Isti Raafaldini MirzantiSchool of Business and ManagementVerified email at sbm-itb.ac.id
Sonny RustiadiSchool of Business and Management, Institut Teknologi BandungVerified email at sbm-itb.ac.id
Arief HelmiUniversitas PadjadjaranVerified email at unpad.ac.id
Rhenald KasaliProfesorVerified email at ui.ac.id
Boyke Rudy PurnomoDepartment of Management, Faculty of Economics and Business, Universitas Gadjah MadaVerified email at ugm.ac.id
Yuyus Suryana SudarmaProfessor of Management and Business, Padjadjaran UniversityVerified email at fe.unpad.ac.id
Nina MaharaniManajemen, Ekonomi dan bisnis, Universitas Islam Bandung, UnisbaVerified email at unisba.ac.id
TETI CHANDRAYANTIUniversitas EkasaktiVerified email at unespadang.ac.id
Wa Ode Zusnita MuizuLecturer of Management, Faculty of Economics and Business, Universitas PadjadjaranVerified email at fe.unpad.ac.id
Mokhamad AnwarFaculty of Economics and Business, Universitas PadjadjaranVerified email at fe.unpad.ac.id
syahmardi yacobProfessor in Marketing Management, Universitas JambiVerified email at unja.ac.id
Rizki ZulfikarUniversitas Komputer IndonesiaVerified email at email.unikom.ac.id
SUCHERLYUniversitas padjadjaranVerified email at unpad.ac.id
Hady Siti HadijahLecture in Office Management, Indonesia University of EducationVerified email at upi.edu
AGUS MAULANAPendidikan Teknik Otomotif Universitas Negeri MalangVerified email at students.um.ac.id

Asep Mulyana

Associate Professor of MSME and Cooperative Development

Verified email at unpad.ac.id


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Riset Pemasaran dan Konsumen: Panduan Riset dan Kajian: Kepuasan U Sumarwan, A Jauzi, A Mulyana, BN Karno, PK Mawardi, W Nugroho Perilaku Pembelian, Gaya Hidup, Loyalitas dan Persepsi Resiko, PT Penerbit …, 2011	541*	2011
Modul kewirausahaan untuk Dosen program strata 1 R Kasali, AH Nasution, BR Purnomo, HK Daryanto, A Mulyana, S Rustiadi, ... Mandiri bekerja sama dengan Rumah Perubahan 1, 2009	318*	2009
A structural relationship of entrepreneurial orientation and innovation through supply chain management on competitive advantage of SMEs in North Sumatera, Indonesia: The … I Sadalia, H Muharam, A Mulyana, J Saputra, RN Ilham International Journal of Supply Chain Management 9 (4), 237-243, 2020	155	2020
Sustainable education and open innovation for small industry sustainability post covid-19 pandemic in Indonesia A Charina, G Kurnia, A Mulyana, K Mizuno Journal of Open Innovation: Technology, Market, and Complexity 8 (4), 215, 2022	49	2022
Open innovation for sustainability in the social enterprises: An empirical evidence B Harsanto, A Mulyana, YA Faisal, VM Shandy Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 160, 2022	44	2022
The representation of culinary experience as the future of Indonesian tourism cases in Bandung City, West Java R Komaladewi, A Mulyana, D Jatnika International Journal of Business and Economic Affairs 2 (5), 2017	38	2017
Factors influencing purchase intention on private label products N MAHARANI, A HELMI, A MULYANA, M HASAN The Journal of Asian Finance, Economics and Business 7 (11), 939-945, 2020	33	2020
Entrepreneurial orientation and innovation to competitive advantage of smes in north sumatera mediated with business financing factor I Sadalia, H Muharam, A Mulyana Journal of Critical Reviews 7 (1), 236-240, 2020	26	2020
A systematic review on sustainability-oriented innovation in the social enterprises B Harsanto, A Mulyana, YA Faisal, VM Shandy, M Alam Sustainability 14 (22), 14771, 2022	24	2022
Impact of entrepreneurial characteristics on credit accessibility: case study of small businesses in West Sumatera–Indonesia T Chandrayanti, SR Nidar, A Mulyana, M Anwar Entrepreneurship and Sustainability Issues 7 (3), 1760, 2020	22	2020
The Impacts of Traditional Culture on Small Industries Longevity and Sustainability: A Case on Sundanese in Indonesia A Charina, G Kurnia, A Mulyana, K Mizuno Sustainability 14 (21), 14445, 2022	16	2022
Effect of capital structure toward firm value at different levels of managerial ownership L Susanti, YS Sudarma, SR Nidar, A Mulyana International Journal of Business and Globalisation 18 (2), 276-289, 2017	14	2017
Inovasi lingkungan dan dampak pandemi: Studi kasus pada UMKM makanan dan minuman B Harsanto, A Mulyana, YA Faisal, VM Shandy Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) 5 (2), 268-279, 2022	12	2022
In-store promotion and customer value on private label product purchase intention N Maharani, A Helmi, A Mulyana, M Hasan Innovative Marketing 16 (4), 104, 2020	12	2020
Social media richness, brand equity, and business performance: An empirical analysis of food and beverage SMEs VM Shandy, A Mulyana, B Harsanto Cogent Business & Management 10 (2), 2244211, 2023	10	2023
An Optimising strategy for minimarket modern retail business performance in Indonesia S Yacob, SD Sucherly, A Mulyana, H Ali International Journal of Innovation, Creativity and Change 12 (3), 165-176, 2020	10	2020
REPUTATION AND PARTNERSHIP IN IMPROVING LOYALTY OF PT TELKOM FOSTER PARTNERS IN INDONESIA I Primiana, A Mulyana, D Sari Journal of Entrepreneurship Education 22, 1-14, 2019	10	2019
Do Really Competitive Strategy and Strategic Alliances Effect nn Retail Business Performance S Yacob, DS Sucherly, A Mulyana International Journal of Economics, Management and Commerce 4 (2), 783-796, 2016	10	2016
Pemberdayaan Ekonomi Masyarakat melalui Affiliate Marketing dan Peningkatan Pendapatan Afiliator MW Hamzah, A Mulyana, YA Faisal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 17 (5), 3241-3257, 2023	9	2023
Potensi wisata olahraga air sungai Ciherang: Kayak X Water sport tourism potential Ciherang river: Kayaking X H Praisra, C Endyana, AMA Khan, A Mulyana Altius Jurnal Ilmu Olahraga dan Kesehatan 10 (1), 19-30, 2021	9	2021

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