| Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability R Montoya, O Netzer, K Jedidi Marketing Science 29 (5), 909-924, 2010 | 173 | 2010 |
| Contingent preannounced pricing policies with strategic consumers J Correa, R Montoya, C Thraves Operations Research 64 (1), 251-272, 2016 | 90 | 2016 |
| Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats M Goić, C Levenier, R Montoya Journal of Retailing and Consumer Services 60, 102505, 2021 | 71 | 2021 |
| Package size decisions O Koenigsberg, R Kohli, R Montoya Management Science 56 (3), 485-494, 2010 | 48 | 2010 |
| Advanced conjoint analysis using feature selection via support vector machines S Maldonado, R Montoya, R Weber European Journal of Operational Research 241 (2), 564-574, 2015 | 46 | 2015 |
| Linear penalization support vector machines for feature selection J Miranda, R Montoya, R Weber Pattern Recognition and Machine Intelligence: First International Conference …, 2005 | 34 | 2005 |
| Dynamic learning in behavioral games: A hidden Markov mixture of experts approach A Ansari, R Montoya, O Netzer Quantitative Marketing and Economics 10, 475-503, 2012 | 30 | 2012 |
| The design of durable goods O Koenigsberg, R Kohli, R Montoya Marketing Science 30 (1), 111-122, 2011 | 29 | 2011 |
| A hidden Markov model to detect on-shelf out-of-stocks using point-of-sale data R Montoya, C Gonzalez Manufacturing & Service Operations Management 21 (4), 932-948, 2019 | 25 | 2019 |
| Embedded heterogeneous feature selection for conjoint analysis: A SVM approach using L1 penalty S Maldonado, R Montoya, J López Applied Intelligence 46, 775-787, 2017 | 16 | 2017 |
| Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption R Montoya, C Flores Marketing Letters 30, 107-118, 2019 | 13 | 2019 |
| The effect of house ads on multichannel sales M Goic, R Álvarez, R Montoya Journal of Interactive Marketing 42 (1), 32-45, 2018 | 12 | 2018 |
| Dynamic marketing resource allocation for long-term profitability: A pharmaceutical application R Montoya, O Netzer, K Jedidi Marketing Science 29 (2010), 909-924, 2008 | 12* | 2008 |
| Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines J López, S Maldonado, R Montoya Journal of the Operational Research Society 68 (11), 1323-1334, 2017 | 9 | 2017 |
| Preference estimation under bounded rationality: Identification of attribute non-attendance in stated-choice data using a support vector machines approach V Díaz, R Montoya, S Maldonado European Journal of Operational Research 304 (2), 797-812, 2023 | 7 | 2023 |
| Components of attentional effort for repeated tasks A Musalem, R Montoya, M Meißner, J Huber Journal of Behavioral Decision Making 34 (1), 99-115, 2021 | 7 | 2021 |
| Heterogeneity in HMMs: allowing for heterogeneity in the number of states N Padilla, R Montoya, O Netzer Working paper, Columbia University, 2017 | 5 | 2017 |
| Estudio de los Efectos de la Introducción de un Producto de Marca Propia en una Cadena de Retail M Bosch, R Montoya, R Inostroza Technical report, Departamento de Ingeniería Industrial, Universidad de Chile, 2001 | 3 | 2001 |
| Heterogeneity in HMMs: Allowing for heterogeneity in the number of states O Netzer, N Padilla, R Montoya Columbia Business School, 2019 | 2 | 2019 |
| Breakage analysis for profitability management in high-value, low-frequency loyalty programs M Goić, R Montoya, I Troncoso International Journal of Research in Marketing, 2024 | | 2024 |
Oded NetzerArthur J. Samberg Professor of Business, Columbia UniversityVerified email at gsb.columbia.edu
