| AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior H Jiang, Y Cheng, J Yang, S Gao Computers in Human Behavior 134, 107329, 2022 | 186 | 2022 |
| “Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media users J Yang, Y Tian Computers in Human Behavior 125, 106950, 2021 | 113 | 2021 |
| Speaking up on black lives matter: A comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages J Yang, P Chuenterawong, K Pugdeethosapol Journal of Advertising 50 (5), 565-583, 2021 | 77 | 2021 |
| Anthropomorphism in CSR endorsement: A comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging J Yang, P Chuenterawong, H Lee, TM Chock Journal of Promotion Management 29 (5), 705-734, 2023 | 48 | 2023 |
| Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messaging J Yang, P Chuenterawong, H Lee, Y Tian, TM Chock Journal of Interactive Advertising 23 (3), 275-292, 2023 | 36 | 2023 |
| Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19 Y Tian, J Yang Public Relations Review 48 (2), 102182, 2022 | 33 | 2022 |
| A country comparative analysis of international print media’s framing of the COVID-19 pandemic SJ Bhatti, PP Billinson, LA Cornell, A Das, C Gammon, LO Kelly, J Yang, ... International journal of communication 16, 27, 2022 | 21 | 2022 |
| Combating pandemic: an exploration of social media users’ risk information seeking during the COVID-19 outbreak J Yang Journal of Risk Research 25 (10), 1190-1212, 2022 | 20 | 2022 |
| Framing the MERS information crisis: An analysis on online news media's rumour coverage J Yang, S Lee Journal of Contingencies and Crisis Management 28 (4), 386-398, 2020 | 19 | 2020 |
| Share or not? Effects of stereotypes on social media engagement using the stereotype content model Y Tian, J Yang, P Chuenterawong Journalism Practice 17 (3), 574-600, 2023 | 14 | 2023 |
| Virtual influencers vs. human influencers in the context of influencer marketing: The moderating role of machine heuristic on perceived authenticity of influencers H Lee, M Shin, J Yang, TM Chock International Journal of Human–Computer Interaction, 1-18, 2024 | 8 | 2024 |
| Digital misinformation & disinformation: The global war of words J Yang, R Luttrell The Emerald Handbook of Computer-Mediated Communication and Social Media …, 2022 | 7 | 2022 |
| Rethinking Crisis Response: Cross-Cultural Insights From Comparing American and Korean Corporate Apologies J Yang, P Chuenterawong International Journal of Communication 19, 23, 2025 | | 2025 |
| UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS J Yang, P Chuenterawong, K Pugdeethosapol Global Marketing Conference, 360-365, 2023 | | 2023 |
Ploypin ChuenterawongChulalongkorn UniversityVerified email at chula.ac.th
