| Customer satisfaction and loyalty in Malaysian Islamic banks: a PAKSERV investigation M Kashif, SS Wan Shukran, MA Rehman, S Sarifuddin International Journal of Bank Marketing 33 (1), 23-40, 2015 | 258 | 2015 |
| The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry G Shams, MA Rehman, S Samad, RA Rather Journal of Financial Services Marketing 25 (1), 25-34, 2020 | 131 | 2020 |
| The dynamics of Zakat donation experience among Muslims: a phenomenological inquiry M Kashif, K Faisal Jamal, MA Rehman Journal of Islamic Accounting and Business Research 9 (1), 45-58, 2018 | 111 | 2018 |
| Customer perceived service quality and loyalty in Pakistani Islamic banks: a collectivist cultural perspective M Kashif, MA Rehman, L Pileliene The TQM Journal 28 (1), 62-78, 2016 | 104 | 2016 |
| Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z G Shams, MA Rehman, S Samad, EL Oikarinen Journal of Financial Services Marketing 25 (1), 1-13, 2020 | 89 | 2020 |
| Hospitality-based service recovery, outcome favourability, satisfaction with service recovery and consequent customer loyalty: an empirical analysis G Shams, R Rather, MA Rehman, RN Lodhi Renamed to: Consumer Behavior in Tourism and Hospitality 15 (2), 266-284, 2021 | 87 | 2021 |
| Green HRM promotes higher education sustainability: a mediated-moderated analysis Z Abbas, S Sarwar, MA Rehman, R Zámečník, M Shoaib International Journal of Manpower, 2022 | 83 | 2022 |
| The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions MA Rehman, E Woyo, JE Akahome, MD Sohail Journal of Marketing for Higher Education 32 (2), 259-277, 2022 | 73 | 2022 |
| Understanding the challenges of e-learning during the global pandemic emergency: The students’ perspective MA Rehman, SH Soroya, Z Abbas, F Mirza, K Mahmood Quality Assurance in Education 29 (2/3), 259-276, 2021 | 51 | 2021 |
| Bringing Islamic tradition back to management development: A new Islamic Dawah based framework to foster workplace ethics M Kashif, EC De Run, MA Rehman, H Ting Journal of Islamic Marketing 6 (3), 429-446, 2015 | 39 | 2015 |
| Get connected with your Takaful representatives: Revisiting customer loyalty through relationship marketing and service quality MA Rehman, I Osman, K Aziz, H Koh, M Awais Journal of Islamic Marketing 11 (5), 1175-1200, 2020 | 34 | 2020 |
| The mediating effect of service provider expertise on the relationship between institutional trust, dispositional trust and trust in takaful services: An empirical … S Mohy-Ul-Din, S Samad, MA Rehman, MZ Ali, U Ahmad International Journal of Islamic and Middle Eastern Finance and Management …, 2019 | 19 | 2019 |
| Corporate Social Responsibility and Sustainability (CSRS) Initiatives among European and Asian Business Schools: A Web-based Content Analysis MA Rehman, M Kashif, M Mingione Global Business Review 20 (5), 1-17, 2019 | 13 | 2019 |
| Expected service quality of utility stores in Pakistan: Qualitative investigation of older and younger generational cohorts M Kashif, MA Rehman International Journal of Quality and Service Sciences 6 (4), 309-325, 2014 | 12 | 2014 |
| Branding and co-creation in emerging tourist destinations: A content hotel website analysis E Woyo, MA Rehman, RA Rather Brand Co-Creation Tourism Research, 59-78, 2023 | 11 | 2023 |
| Customer experience in tourism and hospitality: what do we know and what should we know? Insights from a bibliometric analysis MA Rehman, EL Oikarinen, M Juntunen Contemporary Approaches Studying Customer Experience in Tourism research, 23-46, 2022 | 4 | 2022 |
| Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis MA Rehman, Z Abbas, RA Rather, M Khalil, S Muhammad Handbook of Customer Engagement in Tourism Marketing, 142-157, 2023 | 3 | 2023 |
| Gender, disability, and social identities in tourism research in Africa: bibliometric insights MA Rehman, D Jaziri, U Bashir Gender, Disability, and Tourism in Africa: Intersectional Perspectives, 91-113, 2022 | 3 | 2022 |
| Establishing loyalty from consumers’ CSR perception toward the restaurants offering nutritional information MA Rehman, H Park‐Poaps, RN Lodhi, H Amaad Services Marketing Quarterly, 2022 | 3 | 2022 |
| E-reading consumption among Pakistani digital immigrants: A mixed-methods approach SH Soroya, MA Rehman, I Tariq, K Almas, F Bashir Journal of Information Science, 2022 | 2 | 2022 |
Muhammad KashifAssociate Professor of Practice, NUST Business School | Postdoctorate, TU-BerlinVerified email at nbs.nust.edu.pk
