| Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience I Rúa-Hidalgo, M Galmes-Cerezo, C Cristofol-Rodríguez, I Aliagas Behavioral Sciences 11 (8), 108, 2021 | 26 | 2021 |
| Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames I Aliagas, J Privado, MD Merino Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 811-827, 2021 | 26 | 2021 |
| Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities M Goncalves, Y Hu, I Aliagas, LM Cerdá Cogent Business & Management 11 (1), 2333063, 2024 | 15 | 2024 |
| Displaying ingredients on healthy snack packaging: A study on visual attention, choice, and purchase intention M Retamosa, I Aliagas, A Millán Journal of Sensory Studies 39 (4), e12944, 2024 | 1 | 2024 |
| Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it I Aliagas, J Privado, MD Merino Current Psychology 43 (8), 7628-7642, 2024 | 1 | 2024 |
| Neurociencia aplicada a la eficacia publicitaria:¿ aliadas perfectas? I Aliagas Ocaña, L Torres Simón Harvard Deusto Márketing y Ventas, 24-31, 2018 | 1 | 2018 |
| Neuromarketing aplicado a dos anuncios de moda infantiles para contrastar su eficacia publicitaria I Aliagas-Ocaña | 1 | 2016 |
| Reviving small-sized retail: emotional experience and ethical perspectives as keys to customer repurchase intent S Tena-Monferrer, JC Fandos-Roig, I Aliagas Ocaña The International Review of Retail, Distribution and Consumer Research, 1-21, 2024 | | 2024 |
| Application of eye-tracking technology to analyse a university's corporate visual identity: the case of UCLM M Retamosa, I Aliagas, Á Millán International Journal of Services Operations and Informatics 13 (1), 1-16, 2024 | | 2024 |
| Unlocking Knowledge Through Escape Rooms in Online Higher Education: Proposal for Learning About Consumer Behavior I Aliagas, M Retamosa Learning With Escape Rooms in Higher Education Online Environments, 246-261, 2023 | | 2023 |
| Análisis neuropsicofisiológico de la eficacia publicitaria del "product placement" en videojuegos I Aliagas Ocaña Revista Investigación y Marketing, 44-49, 2022 | | 2022 |
| Análisis neuropsicofisiológico de la eficacia del emplazamiento de producto en videojuegos I Aliagas Ocaña Universidad Complutense de Madrid, 2022 | | 2022 |
| Are we influenced by product placement while playing video games? IA Ocaña | | |
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