| The theory of power and conflict in channels of distribution JF Gaski Journal of marketing 48 (3), 9-29, 1984 | 2204 | 1984 |
| The differential effects of exercised and unexercised power sources in a marketing channel JF Gaski, JR Nevin Journal of marketing research 22 (2), 130-142, 1985 | 1428 | 1985 |
| Interrelations among a channel entity's power sources: Impact of the exercise of reward and coercion on expert, referent, and legitimate power sources JF Gaski Journal of marketing Research 23 (1), 62-77, 1986 | 531 | 1986 |
| The index of consumer sentiment toward marketing JF Gaski, MJ Etzel Journal of Marketing 50 (3), 71-81, 1986 | 402 | 1986 |
| Does marketing ethics really have anything to say?–A critical inventory of the literature JF Gaski Journal of Business Ethics 18 (3), 315-334, 1999 | 270 | 1999 |
| Dangerous territory: The societal marketing concept revisited JF Gaski Business Horizons 28 (4), 42-47, 1985 | 128 | 1985 |
| Collegiate Athletic Success and Alumni Generosity: Dispelling the Myth. JF Gaski, MJ Etzel Social Behavior & Personality: an international journal 12 (1), 1984 | 92 | 1984 |
| National aggregate consumer sentiment toward marketing: A thirty-year retrospective and analysis JF Gaski, MJ Etzel Journal of Consumer Research 31 (4), 859-867, 2005 | 78 | 2005 |
| Detrimental effects of daylight-saving time on SAT scores. JF Gaski, J Sagarin Journal of Neuroscience, Psychology, and Economics 4 (1), 44, 2011 | 52 | 2011 |
| Distribution channels: a validation study JF Gaski International Journal of Physical Distribution & Logistics Management 26 (5 …, 1996 | 46 | 1996 |
| Distribution channels: a validation study JF Gaski International Journal of Physical Distribution & Materials Management 18 (5 …, 1988 | 41 | 1988 |
| The effects of discrepant power perceptions in a marketing channel JF Gaski Psychology & Marketing 1 (3‐4), 45-56, 1984 | 41 | 1984 |
| Measurement and modeling of alienation in the distribution channel: Implications for supplier–reseller relations JF Gaski, NM Ray Industrial Marketing Management 30 (2), 207-225, 2001 | 39 | 2001 |
| The Impact of Environmental/Situational Forces onIndustrial Channel Management JF Gaski European Journal of Marketing 23 (2), 15-30, 1989 | 39 | 1989 |
| On" construct validity of measures of college teaching effectiveness." JF Gaski American Psychological Association 79 (3), 326, 1987 | 38 | 1987 |
| The Index of consumer sentiment toward marketing: Validation, updated results, and demographic analysis JF Gaski Journal of Consumer Policy 31, 195-216, 2008 | 37 | 2008 |
| Alienation in the distribution channel: conceptualization, measurement, and initial theory testing JF Gaski, NM Ray International Journal of Physical Distribution & Logistics Management 34 (2 …, 2004 | 36 | 2004 |
| Financial disclosure and customer satisfaction: do companies talking the talk actually walk the walk? RJ Balvers, JF Gaski, B McDonald Journal of business ethics 139, 29-45, 2016 | 32 | 2016 |
| A history of brand misdefinition–with corresponding implications for mismeasurement and incoherent brand theory JF Gaski Journal of Product & Brand Management 29 (4), 517-530, 2020 | 24 | 2020 |
| To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary) JF Gaski Journal of Public Policy & Marketing 32 (1), 6-17, 2013 | 24 | 2013 |