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Maha Khamis Al-Balushi
Maha Khamis Al-Balushi
Associate Professor, Department of Marketing, Sultan Qaboos University
Verified email at squ.edu.om
Title
Cited by
Cited by
Year
Unveiling destination evangelism through generative AI tools
M Soliman, MK Al Balushi
ROBONOMICS: The Journal of the Automated Economy 4, 54-54, 2023
342023
The nexus between CRM and competitive advantage: The mediating role of customer loyalty
R Al Karim, MMD Alam, MK Al Balushi
Nankai Business Review International 15 (2), 248-268, 2024
272024
Antecedents and consequences of customer loyalty in Qatar
SN Bhuian, MA Balushi, I Butt
Journal for Global Business Advancement 11 (1), 41-63, 2018
152018
THOUGHT PIECE: An integrated theory of emerging market consumer behaviour: A qualitative investigation
MK Al Balushi
Journal of Customer Behaviour 17 (1-2), 99-119, 2018
72018
Review of awareness and views on branding Oman as a nation
M Al Balushi, I Butt, K Al Siyabi
International Journal of Business and Economics 5 (1), 7-19, 2013
72013
Determinants of adopting electronic grocery in the context of Oman
M Al Balushi, A Al Lawati
Journal of Internet and e-Business Studies 2012, 1, 2012
72012
Breaking the mold: how customer perceived innovativeness sets restaurants apart
K Hussain, A Afzaal, MK Al Balushi, M Junaid
Kybernetes 54 (1), 371-390, 2025
42025
Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: Evidence from Gulf Countries
M Al-Balushi, MMD Alam, A Fadlalla
Journal of Islamic Marketing, 2023
42023
Four decades of counterfeit research: A bibliometric analysis
I Butt, MK Al Balushi, SH Lee, M Mohan, N Ahmad Khan, S Haines
Cogent Business & Management 10 (3), 2284814, 2023
32023
Consumer evaluation of date-by-products for exports-A quasi experimental study
MK Al Balushi, I Butt
International Journal of Applied Business and Economic Research 14 (6), 4011 …, 2016
32016
Sensory properties, purchase attributes and usages of date-syrup by expatriate consumers in Oman
SN Bhuian, I Butt, MKA Balushi, A Ali
Middle East Journal of Management 7 (3), 264-281, 2020
22020
From likes to luggage: The role of social media content in attracting tourists
K Hussain, MMD Alam, A Malik, A Tarhini, MK Al Balushi
Heliyon 10 (19), 2024
12024
Strategic University Positioning: Fostering Student Satisfaction and Well-being
MK Al Balushi, K Hussain, AN Al Mahrouqi
Current Psychology, 1-13, 2024
12024
Exploring Environmental Regulation Instruments and Their Impact on Eco-Innovation Practices Among SMEs: The Mediating Role of Environmental Orientation
K Mady, M Battour, SSA Bin-Obaidellah, MK Al Balushi, RE Kennedy
Journal of Environmental Assessment Policy and Management, 2450010, 2024
12024
Thriving in private family firms as a non-family employee: an empirical study
S Al Riyami, MR Razzak, MK Al Balushi
Journal of Management Development, 2024
12024
Digital marketing for cruise tourism in Oman: Opportunities and challenges
M Soliman, MK Al Balushi, R Kennedy
Social Media Strategies for Tourism Interactivity, 106-131, 2024
12024
Factors contributing to consumers' adoption of electronic grocery shopping in Oman
M Al Balushi, A Al Lawati
17th International Business Information Management Association Conference …, 2011
12011
Consumer-based heritage brand equity: Conceptualisation and measurement
MK Al Balushi
The University of Manchester, 2010
12010
Ethnocentrism, Country-of-Origin, and Animosity effect among Consumers of Oman
M Al Balushi, B Krishnan
Academy of Business Administration, 2004
12004
Artificial Intelligence and Destination Branding
MK Al Balushi, M Soliman, MS Al Hosni, A Al Mamari
Destination Branding and Bias in Ecotourism, 141-164, 2025
2025
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