| The impact of artificial intelligence marketing on the performance of business organizations: evidence from SMEs in an emerging economy K Abrokwah-Larbi, Y Awuku-Larbi Journal of Entrepreneurship in Emerging Economies 10 (2053-4604;http://dx …, 2023 | 95 | 2023 |
| The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy K Abrokwah-Larbi African Journal of Economic and Management Studies, 1-28 pages, 2023 | 26 | 2023 |
| The role of generative artifcial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions K Abrokwah-Larbi Industrial Artificial Intelligence 1 (11), 1-11, 2023 | 20 | 2023 |
| Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions K Abrokwah-Larbi Journal of Contemporary Marketing Science 7 (1), 56-83, 2024 | 16 | 2024 |
| The impact of innovative marketing on the performance of Ghanaian food processing Small and Medium Enterprises (SMEs) K Abrokwah-Larbi Ph. D. thesis submitted to the University of South Africa (UNISA), 2020 | 5 | 2020 |
| An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach K Abrokwah-Larbi Asia-Pacific Journal of Business Administration, 2024 | 3 | 2024 |
| The nexus between customer value analytics and SME performance in emerging market: a resource-based view perspective K Abrokwah-Larbi Journal of Global Entrepreneurship Research 14 (1), 26, 2024 | 1 | 2024 |
| The role of IoT and XAI convergence in the prediction, explanation, and decision of customer perceived value (CPV) in SMEs: a theoretical framework and research proposition … K Abrokwah-Larbi Discover Internet of Things 5 (1), 1-25, 2025 | | 2025 |
| The impact of marketing modification on the performance of food processing SMEs in Ghana K Abrokwah-Larbi, Y Awuku-Larbi Journal of Research in Marketing and Entrepreneurship 26 (1), 163-190, 2024 | | 2024 |
